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  1. How CogniClick can personalise your content for ABM success

    of CogniClick’s large audience formats is a live benchmark: a set of questions on a hot topic within an industry. ... As Helen admits, taking on new bits of technology is easier said than done. To combat this, CogniClick sets ...

    David Rowlands - 09/12/2021 - 11:58

  2. Everything you need to know to create a high-converting B2B product page design

    offering a software product, be aware of continuous integration (CI). What does CI mean? It refers to a set ...

    John Allen - 09/12/2021 - 13:55 - 1 comment

  3. The big lie of thought leadership in B2B

    results, at Edelman DXI we usually do a round of primary research. This is usually a survey or set ...

    Philip Trippenbach - 07/12/2021 - 09:12

  4. The future of tech marketing: what’s impacting growth and revenue for 2022 and beyond

    personal data or if you would like to change your settings  please see our privacy policy. ...

    Daniela fernandes - 03/12/2021 - 16:05

  5. Annabel Rake on the importance of sustainability in marketing

    to walk the talk by “setting and meeting higher standards for ourselves, as well who we work with.” ...

    David Rowlands - 02/12/2021 - 08:50

  6. The B2B Marketing Awards 2021: Check out who won big

    by OneGTM. Most commercially successful campaign. ‘Markers, set, go!’ for O2 Business, by The Marketing ...

    David Rowlands - 01/12/2021 - 16:29

  7. Are the 2020s the Decade of the Great B2B Rebranding?

    and sound alarm bells. Going forward, set a dual, integrated, mutually supportive course for your business ...

    Sue Mizera - 01/12/2021 - 10:47

  8. News: Feefo appoints new CMO to drive growth and overseas expansion

    is hiring new members of staff across the organisation, with the software development team alone set ...

    David Rowlands - 30/11/2021 - 16:39

  9. How to realise the full potential of sustainability marketing

    to these issues and helps set the tone.  Establish strategic goals Next, build your ESG values into your strategic ... plan. Setting and communicating ESG goals, and how you plan to deliver them, shows your business ...

    Leeya Hendricks - 26/11/2021 - 09:41

  10. Five ways your marketing team can stand-out in your business

    – end-to-end – to make a B2B purchase. Forrester predicts 80% or more of the sales cycle is set to go digital ...

    Abhi Morjaria - 24/11/2021 - 08:56

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