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  1. Universal identity resolution is a myth. It’s also a bad idea

    to an IAB study, fewer than 5% of consumers bother with data privacy settings. But is that because ...

    Ray Kingman - 05/11/2021 - 09:31

  2. News: Dun & Bradstreet announces that it has signed definitive agreements to acquire Eyeota and Netwise to expand its revenue technology leadership position

    to expand our role as the global provider of trusted data that fuels a more expansive set of B2B marketing ...

    David Rowlands - 05/11/2021 - 12:23 - 1 comment

  3. Driving growth through CX

    as a profit centre. Here are five key steps that will set organisations on the right path towards greater CX ...

    James Frampton - 01/11/2021 - 10:02

  4. ABM expert Robert Norum on how to run your ABM pilot

    sets the expectation that this isn’t something you’ll do inexpensively.” The most crucial element ... to look at. Robert sets the question of the size of your potential pool to one side, focusing instead ...

    Lucy Gillman - 26/10/2021 - 16:39 - 1 comment

  5. Marketing automation implementation- where to begin?

    or multiple teams in various departments. That being said, ultimately there are a standard set of steps ... management process for your users. 5. Set up folders/campaigns for assets The way you group your marketing ... the start by setting naming conventions and processes for removing drafts or templates that are no longer ...

    Tom Ryan - 14/10/2021 - 15:23

  6. How to build a brand that is globally recognisable, but culturally relevant everywhere: An interview with Stefan Doering

    the business was originally set up. I don’t think there’s necessarily a ‘right’ or ‘wrong’ way of doing it. ... Generally, most global brands tend to start with a centralised global marketing team, who will set out ...

    Anonymous (not verified) - 20/10/2021 - 16:35

  7. Thinking of starting a B2B podcast? Ask these three questions first

    Spotify for Podcasters or Apple Podcasts Connect, you’re setting yourself up for disappointment. ... What are we definitely committed to? Finally, it’s important right from the start to set yourself some ...

    David McGuire - 20/10/2021 - 09:34

  8. Kate Owen on how multifaceted ABM can be applied across higher education

    in a competitive landscape due to increased student demand.” ABM in both B2B and B2C Having set up new ABM ... than half a year, Kate sets her sights high when it comes to results: becoming “cleverer in delivering ...

    David Rowlands - 19/10/2021 - 16:26

  9. B2B Marketing privacy policy

    your personal browser settings. B2B Marketing cookies do not contain any personally identifying ... information. Opt-In settings and your decision not to be tracked You can change your opt-out status here.  To ...

    a12admin a12 - 30/09/2021 - 16:14

  10. News: Hubilo announces £92 million investment as the new era of events begins to unfold

    across the US, UK, EMEA and APAC. Hubilo also plans to expand by setting up new sales offices in key ...

    David Rowlands - 13/10/2021 - 11:51

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