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  1. CEO of The Marketing Practice discusses recent acquisitions and what they mean for the B2B marketplace

    believes will set these acquisitions apart from others. “We’re not drifting very far at all from what TMP ... spheres Matt sets his sights high when it comes to the future of these acquisitions: “I want to make sure ... group to set their sights on international horizons, in particular focusing on opportunities in the US ...

    Lucy Gillman - 08/10/2021 - 10:04

  2. Five top tips to stop your content from being boring

    lots of engagement in our Ask a Marketer  blog series, for example, in which we posed a set ...

    Kerrie Malone - 08/10/2021 - 16:41 - 1 comment

  3. How to develop more effective alliance partner sales tools

    target audience and accelerates your customers along their journey. This will also help you set ...

    Rod Griffith - 06/10/2021 - 12:01

  4. Improving ecommerce efficiency with product information management workflows

    of work follows from beginning to end. Clearly setting out this process will make it easier for different ... or trigger an automated action, such as updating content or setting a product live. This is also relevant ...

    Nate Holmes - 04/10/2021 - 17:32

  5. 5 things you need to know about the future of CX

    catered to audiences in a holistic way, setting their revenue models by that. “Once it became obvious we ...

    David Rowlands - 04/10/2021 - 15:35

  6. News: Thinkific appoints first CMO and new CTO

    the ultimate set of tools they need to build and grow their own thriving businesses.” Thinkific has also ...

    Lucy Gillman - 01/10/2021 - 12:27

  7. How to use data to optimise your marketing spend

    time to set them up, the positional model will be best for your business. It blends the above three ... consuming to set up. If your focus is on saving budget then look at other models. Algorithmic: ... customer touch points. If you’re not already using it, bear in mind it takes time and effort to set up. ...

    Kate Cox - 28/09/2021 - 09:52

  8. The 8 moves of B2B – A marketing strategy framework for Manufacturing, Science & Tech companies

    the planning process for B2B marketers. With 80% of the B2B sales cycle now happening in digital settings ...

    Jack Mann - 10/09/2021 - 09:54

  9. The must-have skills marketing teams need for automation success

    into an automated journey, the settings to lead score your database, or syncing with third-party platforms, paying ...

    Tom Ryan - 28/09/2021 - 16:26

  10. Motivational marketing: Same-old-same-old, or B2B Marketing 2.0? (Part 2)

    As this is admittedly a big  claim, we wanted to put our initial theories and hypotheses to the test. We set out ... means freedom to discover yourself in self-fulfillment and self-realisation. Cyclists set goals ...

    Sue Mizera - 15/09/2021 - 11:07

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