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  1. How to approach your ABX strategy

    to integrate: “without that proper data foundation, you’re unable to align as a sales and marketing team ... with that proper view of the account,” she continues. This therefore makes it more difficult to recognise what ...

    David Rowlands - 10/11/2021 - 10:57

  2. Universal identity resolution is a myth. It’s also a bad idea

    (and only the data owner) to manage the data in a proper, identity-safe manner. Distributed identity ...

    Ray Kingman - 05/11/2021 - 09:31

  3. Beyond the press release: exploring the power of modern PR

    (and properly integrated) marketing strategy. The trick is to build up and out from the foundations ... you can do to give you a better chance of being heard is to properly prepare before you pitch. While ... bang, whizz these days. But this underrated comms tool remains central to any great (and properly ...

    Emma Crofts - 23/07/2021 - 14:19

  4. 4 product launch failures and what we can learn from them

    didn’t actually need or want the product. Google neglected to properly research and define ...

    Kelly Wright - 04/08/2021 - 11:09 - 1 comment

  5. Can you outsource your sales team?

    to attend to opportunities post proper qualification screening and establish the critical buying signals, ... post proper qualification screening and establish the critical buying signals, including ...

    Satish Sadasivan - 28/06/2021 - 13:50

  6. Awards case study: How Brookfield Properties won Gold for ‘Best use of social media or influencer marketing’

    content were created and hosted in a content library to arm Brookfield’s sales team with the proper ...

    David Rowlands - 02/06/2021 - 15:34

  7. Embracing hybrid workstyles: Successful companies will recognise that ‘one size fits all’ no longer works

    space should give proper thought to how it will be used – and how many people will be using it. Because ...

    Iain Halpin - 01/06/2021 - 14:07

  8. A content marketing plan for sparking business growth

    with the factors outlined in this guide, you can create a perfect content marketing strategy. By properly planning ...

    Jack Mann - 20/05/2021 - 11:03

  9. Addressing customer success with Barbara Stewart, Propolis Hive Expert in CX

    such as relationship managers (for e.g., CSMs), have become necessary in proper relationship management ...

    Kavita Singh - 25/05/2021 - 10:10

  10. How marketing operations support the middle of the funnel

    It wasn’t so long ago that MOPS didn’t even have a proper name. You could Google it and not find a lot ... of the funnel. Not so hidden anymore It wasn’t so long ago that MOPS didn’t even have a proper name. You could ...

    Mercè Cozens - 11/05/2021 - 16:09

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