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  1. The tautology of marketing operations job titles

    in MOps job titles. However, these addendums are unnecessary, repetitions or tautologies – the saying ... of the same thing twice in different words. Here’s my run down of real-life, tautological MOps job titles ... no need to include it in the job title, it’s a given. MOPs and automation This is a variation on “and ...

    Simon Daniels - 03/12/2021 - 08:47

  2. Five ways your marketing team can stand-out in your business

    success who wins tons of marketing awards and kudos or the latter, you need to find a new job! Go hard ... Much of the role can be learnt on the job. You could be from another background and taking a career ...

    Abhi Morjaria - 24/11/2021 - 08:56

  3. Four game-changing insights driving customer acquisition in a digital world

    industry news for press about senior hires or watch the job ads of target companies.  Sharing relevant ... buyers are researching products and services online. It’s our job as marketers to stock the digital ...

    Christine Bailey - 22/11/2021 - 14:15 - 1 comment

  4. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    I cycle I’m free. HighKit provides me a very clear image, a door to escape to freedom and passion, a way ... nearly spell-binding. They could feel the pull, the draw of these images that signal to them the “door ... of community: “If you’re a member of the riding club, they do a good job of inspiring you with a newsletter ...

    Sue Mizera - 19/11/2021 - 09:34

  5. 11 words to delete from your B2B copy

    is good. But usually, that means technical specifics closely related to someone’s job. When we overshoot ... in B2B copy, and there’s almost no time when “use” wouldn’t have done the same job just as well (or ... better, if you include readability in the job definition). So whenever you choose “utilise” instead ...

    David McGuire - 18/11/2021 - 16:34

  6. How to approach your ABX strategy

    needs to be complete from the personal (job titles, email addresses) to account data (company revenue, ... is “important to your user from an operations perspective.” Leanne stresses the importance of doing a timely job ... and close it, our job’s done,” Leanne maintains. This is especially true when it comes to ABX with sales ...

    David Rowlands - 10/11/2021 - 10:57

  7. How sales training and coaching can drive B2B success in 2022 and beyond

    and job-specific situational training – all informed and optimised through analytics – can bring new sellers up ... continuous support through in-the-moment and on-the-job coaching will empower sellers and feed them ... stars within their organisations. Ultimately, it’s empowering sellers to be great at their jobs ...

    Kevin O'Regan - 09/11/2021 - 10:37

  8. The 360-degree customer view: What does it mean and how can you actually achieve it?

    look, a big part of my job is pipeline – it’s what I feed to the sales team and it’s what we close, so ...

    David Rowlands - 04/11/2021 - 11:22

  9. Thinking of starting a B2B podcast? Ask these three questions first

    than trying to address an entire industry or job role. Try a job role, within a certain kind ... of company, within an industry. And/or with a certain challenge or outlook on the job. The more specific you ... the tricky job of crystalising it into a name that’s at once memorable, intriguing and easily to find ...

    David McGuire - 20/10/2021 - 09:34

  10. Kate Owen on how multifaceted ABM can be applied across higher education

    externally across marketing and communication teams “makes the job even more interesting,” creating ...

    David Rowlands - 19/10/2021 - 16:26

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