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  1. The tech marketer's guide to channel marketing: Measurement and tracking

    show, for example), and the leads generated by the activity. The difficulty arises when the channel ...

    Kavita Singh - 20/04/2020 - 14:34

  2. Zendesk introduces Sales Suite tool

    Support Suite offerings. The sales tool removes any difficulties of sales software so teams can spend more ... sales tool and has expanded its Support Suite offerings. The sales tool removes any difficulties ...

    Kavita Singh - 09/03/2020 - 17:16

  3. 4 reasons why your B2B case study doesn’t work

    thing by email. 78% of B2B marketers have difficulty getting access to the customer at all. ...

    David McGuire - 20/04/2020 - 13:29

  4. The key to marketing success in 2020? Empathy

    someone having difficulties before they become overwhelmed. Mental health first aiders are one solution, ...

    Joel Harrison - 11/04/2020 - 14:53

  5. Perfecting your B2B CX strategy in 2020

    all make B2B CX a harder nut to crack. At the very heart of this difficulty lies B2B customers ... ‘understanding the target audience’ as their most pressing challenge.  Given these difficulties — and differences ... of this difficulty lies B2B customers themselves. As audiences go, they are notoriously tricky to pin down, with 57% ...

    Yusdi Santoso - 05/02/2020 - 11:59

  6. The clear case for simpler B2B content

    – which again puts a layer of difficulty on top of whatever you write.  The reader’s context has a real ... individual writing styles. Instead, you can agree a reading difficulty level you want to stick to, and assess ... paper was a post-doctoral level of difficulty; from there, it was easy to see how their prospects might ...

    David McGuire - 20/01/2020 - 15:34

  7. Email accessibility is crucial: here’s how to get it right

    and language making it easier to understand for both those with cognitive difficulties, as well easier ...

    James Hall - 30/01/2020 - 14:23

  8. ABM mission statements: 5 companies reveal their ABM methods

    allocated:  15 ABMers. Find out how BT’s head of ABM Adrian Hardy overcame the difficulties of aligning ...

    Kavita Singh - 06/01/2020 - 11:52

  9. How you can be brave in your B2B marketing

    the confidence to take creative risks can be hard. Emma Crofts knows  this difficulty first-hand. Here she ... creative risks can be hard. Emma Crofts knows  this difficulty first-hand. Here she provides some tips. ...

    Emma Crofts - 21/05/2019 - 09:30

  10. Inside the mind of your CEO: How to form a successful partnership

    with this. Difficulty with growth? Understand the target perspective, understand why growth isn’t working ... and develop campaigns around that. Difficulty with product? Bring back competitor information to help decide ...

    Molly Raycraft - 10/06/2019 - 17:18 - 4 comments

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