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  1. Planning for 2022: An interview with Mercè and Steven Cozens

    For instance, do you think that marketers have earned greater respect within their organisations through ... their efforts in the pandemic, and therefore can expect some greater slice of cash to work with, or might we see ...

    David Rowlands - 19/11/2021 - 10:26

  2. Building trust to drive demand: A snapshot of Edelman and LinkedIn’s thought leadership study

    and to describe the lasting and positive changes that had emerged from the pandemic.  Earning attention ... for a better ROI Creative content that really earns the attention of decision makers, tells an engaging story ... for longer-term thinking to help companies be considered for more tenders, close deals faster and earn the trust ...

    Andrew Mildren - 02/11/2021 - 15:10

  3. CEO of The Marketing Practice discusses recent acquisitions and what they mean for the B2B marketplace

    the norm of investing in multiple, new spaces once you can ‘start splashing the cash’.  In a similar vein, ...

    Lucy Gillman - 08/10/2021 - 10:04

  4. News: Edelman and LinkedIn launch new study on thought leadership and buying behaviour

    in companies being considered for more tenders, closing deals faster and earning the trust needed to charge ...

    Lucy Gillman - 07/10/2021 - 17:32

  5. How to develop more effective alliance partner sales tools

    and earn mindshare (attention over time). Keep them brief and high level, focusing on the customer’s ...

    Rod Griffith - 06/10/2021 - 12:01

  6. News: B2B Marketing and Harvard want your nominations for the B2B tech marketing innovators index

    with a breadth of services to deliver smart and bold campaigns and programmes that cut across owned, earned ...

    David Rowlands - 01/10/2021 - 12:38

  7. It’s easy to judge, right?

    you? Good work deserves recognition; you've grafted for it, delivered results and have earned some ... grafted for it, delivered results and have earned some notoriety. That is of course, if you win. anonymous ...

    Matt Garisch - 15/09/2021 - 09:41

  8. Part 1: This is the audit that every B2B business needs right now

    on holiday? Looking at the beach? Taking stock and a well-earned rest? Well, the last thing on your mind might ...

    Mercè Cozens - 02/09/2021 - 09:44

  9. How to use humour in your B2B content (and how not to)

    human side. It’s a good thing, too. In his book Humanizing B2B, Paul Cash points out ...

    David McGuire - 20/09/2021 - 11:07

  10. 5 marketers share their top tip for creating a consistent brand

    audience. Honour them. Earn their attention and reward it with value. It may not pay dividends this month, ...

    David Rowlands - 06/09/2021 - 10:29

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