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  1. 5 marketers share their top tip for creating a consistent brand

    audience. Honour them. Earn their attention and reward it with value. It may not pay dividends this month, ...

    David Rowlands - 06/09/2021 - 10:29

  2. Top 10 questions you should be asking yourself if you want to become customer-obsessed

    for hard cash to spend, you need to know what you want in the first place and be able to show the results ...

    David Rowlands - 02/09/2021 - 09:58

  3. Ignite London 2021: Key learnings and takeaways, and where to go to watch on-demand

    members Can you really, truly, madly, deeply love a B2B brand? by Paul Cash, CEO and founder, Rooster Punk ...

    Kavita Singh - 09/07/2021 - 16:53

  4. News: xiQ named as a ‘Cool Vendor in Technology Marketing 2021’ by Gartner

    personality that appreciates collaboration. In this example, the report would advise sellers to earn trust ... the report would advise sellers to earn trust before making their point and project politeness and respect ...

    Kavita Singh - 20/07/2021 - 14:27

  5. 6 reasons why it’s important for marketing to understand finance

    cash flow. However, never are accountants more involved than during a downturn and that means marketing ... and control over cash flow. However, never are accountants more involved than during a downturn and that means ...

    Mercè Cozens - 07/07/2021 - 11:23 - 1 comment

  6. How to be an ally post-Pride month

    company did change their logo during this month, ask yourself if you earned it or was it just a matter ... this month, ask yourself if you earned it or was it just a matter of asking your designers to change the logo? ...

    Kavita Singh - 28/06/2021 - 14:39

  7. The 4 pillars of being a thought leader

    its validity. That is a form of trust that is earned over time. Credibility can be cultivated in many ...

    Kavita Singh - 23/06/2021 - 10:13

  8. Here are some customer advocacy marketing strategies that actually work

    If the ownership of a business involves private equity, the onus is on generating free cash flow. That means ... customers, retain the existing ones and cross-sell and upsell to them at the same time, that cash flow will ... and bring much-needed cash flow. If you can turn them into champions of your products and services, it’s ...

    Mercè Cozens - 01/06/2021 - 16:19

  9. Awards case study: Find out how Gravity Global nabbed multiple awards this year at our Elevation Awards

    Increase global reach and brand awareness by maximizing media opportunities across paid, owned and earned ... and post show – ongoing. Phase two: Launch with global tour March 20 Paid, Owned and Earned campaigns ... nearest competitor. 44% increase in ‘likes’ YoY 89% increase in ‘Earned’ posts YoY 26% increase ...

    Kavita Singh - 02/06/2021 - 13:50

  10. Awards case study: How Silver Agency won Gold for 'Most commercially successful campaign' for its work for Dell Technologies

    social media engagement: Generating a large, earned media value equivalent to an extra $80k on the media ...

    David Rowlands - 02/06/2021 - 11:09

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