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  1. Awards case study: Learn how Publicis Sapient won out for ‘Best brand initiative’

    and achievements across all areas: 722% increase in earned mentions tied to Publicis Sapient & Digital Business ...

    Kavita Singh - 02/06/2021 - 14:28

  2. The 5 new rules of post-pandemic marketing Rule #2: Redefining organisational agility

    self-orientation, in order to enable them to better support employees at the time being, and earn their fellowship ...

    Ted Kohnen - 24/05/2021 - 18:32

  3. 7 ways to accelerate B2B digital transformation

    person in the company.” But trust is not immediate and has to be earned, as he goes on to explain: “So ...

    Matt Simpson - 23/04/2021 - 14:54

  4. Know where you are with Porter’s 5 Forces

    or thrive is very much the mantra of 2020. Aside from monitoring your bottom line and cash flow, it pays ... environment. Survive or thrive is very much the mantra of 2020. Aside from monitoring your bottom line and cash ...

    Mercè Cozens - 07/12/2020 - 11:30

  5. Awards case study: Find out who won for best employee engagement programme

    General B2B marketing Find out how DNV GL used the four C's- care, customer, cash and cost ... what they need.  Cash: Help to collect it for the work DNV GL has done.  Cost: Be conscious of it, ... the shortlist here! Find out how DNV GL used the four C's- care, customer, cash and cost to nab the win ...

    Kavita Singh - 26/11/2020 - 14:42

  6. It's goodbye to the magazine, but hello to the community

    The magazine transformed the market. It has earned its retirement! What an amazing change and shift, and one ...

    James Farmer - 31/03/2021 - 14:17

  7. Ecommerce in B2B: Is it time to cash in?

    Ecommerce in B2B: Is it time to cash in? Thursday, November 12, 2020- 9:30am to 11:00am Zoom ...

    Jason Taylor - 19/10/2020 - 09:23

  8. Ecommerce in B2B: Is it time to cash in? Roundtable

    Please complete the form below to register Your personal data: The data we collect here will be used to manage your roundtable booking, and provide you with useful and relevant sources of B2B Marketing content. For more information on how we manage your p ...

    Jason Taylor - 19/10/2020 - 09:20

  9. 5 key tips for improving your brand strategy in 2021

    is how you start building and improving your brand equity over time. Earn trust with customers Trust ... can’t simply ‘claim’ it. You have to earn it. That trust you’ve earned for your brand will determine ...

    Kavita Singh - 12/02/2021 - 14:08

  10. Marketing myopia too close for comfort?

    to strategy, plans, cash flow and continuity than ever. When our survival is threatened, people are capable ...

    Mercè Cozens - 16/03/2021 - 14:18

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