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  1. How has COVID-19 changed the way B2B businesses sell?

    fluid transaction. Today, the job of both sales and marketing combined is to engage digitally. You earn ...

    Celia Fleischaker - 18/08/2020 - 22:04

  2. Brand stream

    Paul Cash, Rooster Punk Watch the session The power of brand: Your biggest engagement opportunity ...

    Jason Taylor - 29/06/2020 - 11:43

  3. B2B marketers know why to use storytelling; let’s talk about when and how

    content. We have a lot of work to do to convince people that, as Paul Cash charmingly put it in his ... work. “Story isn’t wanky marketing fluff; it’s an essential business tool.” Paul Cash, Rooster Punk Tip ...

    David McGuire - 28/07/2020 - 11:50

  4. Understanding customer needs during the coronavirus crisis

    of credit Quick cash for small businesses Payment term flexibility It’s worth reiterating the importance ...

    Deniz Olcay - 20/07/2020 - 10:37

  5. Survival of the trustworthy: How to retain your customers' trust and loyalty

    trust, and the newbies who are earning their stripes Pit a leopard and a zebra against one another, who ... know who you are, but you still have be relevant and earn trust,” says Scott Allen, global marketing ... development and strategy director at Microsoft. He says if you want to earn trust, the customer ...

    Molly Raycraft - 17/06/2019 - 09:50

  6. B2B Marketing Ignite London 2020 highlights

    said Rooster Punk’s Paul Cash who gave a riveting presentation on the secret language of marketing ...

    Kavita Singh - 29/06/2020 - 16:13

  7. B2B Marketing Elevation Awards 2020 shortlist announced: Gravity Global leads with 10 nominations

    revealed.  Gravity Global has earned the most nominations with 10 each across 14 categories. Followed closely ... Marketing Elevation Awards has been revealed.  Gravity Global has earned the most nominations with 10 each ...

    Kavita Singh - 13/05/2020 - 11:15 - 1 comment

  8. How to create a controversial email marketing campaign

    themselves in the powerful role of messenger. Did it work? Absolutely, as the ad earned recognition as one ...

    Sam Bocetta - 08/06/2020 - 13:15

  9. Ignite USA 2020 session: Engage to convert

    that leave the lukewarm yet hard-earned leads that are left in your funnel? In this session, Amanda DePaul ...

    Jack Mann - 19/05/2020 - 15:39

  10. Awards case study: How Gravity Global used artwork to achieve record sales of $15.3 Bn

    awareness by maximising media opportunities across paid, owned and earned on same budget as previous year.  ... and Earned campaigns:  2018/19 Website refresh launch 2018  Multichannel support for Farnborough ... in ‘Earned’ posts YoY  74% increase in comments YoY “The air shows are key marketing opportunities for us. ...

    Kavita Singh - 18/05/2020 - 10:49

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