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  1. Storytelling- it’s not a ‘one size fits all’ approach

    negotiations, we’d be obsessed with Uber, and no one would carry cash around anymore. It’s not just about ...

    Sophie Paterson - 12/03/2020 - 09:55

  2. The emotional heart of a brand: secrets of the single-minded proposition

    providers, the API economy and a VC community throwing cash at what it hopes will be the next big thing. ... configurable Invoice-to-Cash (I2C) solution called Corrivo; they wanted Enigma to help them take it to market. ... stressful as teams scramble to ensure there’s enough cash to meet payroll. It’s chaos. Corrivo provides ...

    Iain Halpin - 18/02/2020 - 10:23

  3. Earning The Nod: How to connect better with small business owners

    these 'unique tribes' in order to earn the coveted Nod. James Wood explains Do you know 'The ... to small business – you, sadly, have not earned The Nod. While you’ve been bombarding small business owners ... and take time to understand your audience, you’re on the right path to earning The Nod. To join ...

    James Wood - 15/02/2018 - 10:57

  4. Salesforce acquires Evergage

    investors G20 Ventures and Point Judith Capital. Additionally, Evergage earned several awards last year, ...

    Kavita Singh - 12/02/2020 - 17:13

  5. 5 business concepts all B2B marketers should know

    profit for multiple earnings. You can use your time management skills to learn how to trade wisely ...

    Sam Bocetta - 02/03/2020 - 15:50

  6. How B2B leaders can drive business growth using sales enablement

    convert prospects into leads – and leads into sales – it relieves the pressure on your team, thus earning ... and more growth will always be the goal. Marketing can deliver content that drives growth and earns ... rates, you can make a compelling argument for your impact on the bottom line – and earn the right ...

    Richard Langham - 28/01/2020 - 11:57

  7. 3 ways B2B referral success can be on the cards for your brand

    prioritized scalable referral marketing programs.​ Build a B2B protocol that cashes out big All successful B2B ... it would wipe out your earnings. Ultimately, you’ll want to play around with a balanced incentive structure ...

    Jeff Epstein - 06/03/2018 - 16:12

  8. What to ask when making a martech investment

    and vendors before parting with that cash. There’s a wealth of martech out there – 6829 products (and probably ... If this is the case, congratulations, you’ve saved yourself some cash. It’s also a good idea to know what technology ...

    Molly Raycraft - 23/01/2019 - 15:51

  9. Tradition or trend? Don’t jump on the B2B bandwagon in 2020

    to experiment with video content, which earns three times more engagement on average than text posts ...

    Kerrie Malone - 05/02/2020 - 11:18

  10. Predictions for the B2B marketing industry in the 2020s

    last longer and earn positive ‘interest’ over time. Brand building also reduces price sensitivity ... and marketers to earn or regain trust in this next decade.    For marketers in the B2B space, this means ...

    Tom Pepper - 14/01/2020 - 12:38


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