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  1. How CogniClick can personalise your content for ABM success

    an automatic, personalised report, allowing sales to easily send that unique piece of content to their target ...

    David Rowlands - 26/11/2021 - 14:56

  2. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    and their organising and sponsoring local riding clubs. Customer care delivers individual satisfaction: “If you lose ... weight you get your next purchase half price if it’s a smaller size, they encourage me to lose weight.” ... by knowing what they want before even they do. They easily access you across channels most convenient ...

    Sue Mizera - 19/11/2021 - 09:34

  3. Planning for 2022: An interview with Mercè and Steven Cozens

    that in the US market, “companies are losing $1 trillion in annual revenues to their competitors because ...

    David Rowlands - 19/11/2021 - 10:26

  4. The 360-degree customer view: What does it mean and how can you actually achieve it?

    not an arena that’s losing any momentum and, according to Dayle, there are hundreds of new companies trying ...

    David Rowlands - 04/11/2021 - 11:22

  5. Building trust to drive demand: A snapshot of Edelman and LinkedIn’s thought leadership study

    still needs to find the right balance and mix between short- and long-term goals. Trust can also easily ...

    Andrew Mildren - 02/11/2021 - 15:10

  6. Driving growth through CX

    to listen to customer feedback, or risk losing business. It is more important than ever to retain customers ...

    James Frampton - 01/11/2021 - 10:02

  7. How to promote your B2B webinar like a pro: Expert advice from Adobe

    lose meaning of any email you get from them.” Kate outlines the following emails you should be sending ...

    David Rowlands - 01/11/2021 - 10:52

  8. News: CMO, chief communications officer and chief growth officer among the fastest growing c-suite roles in the UK, says LinkedIn

    challenge, such as those brought about by the pandemic, quickly lose their stronghold. But it’s not just ...

    David Rowlands - 28/10/2021 - 16:41

  9. Thinking of starting a B2B podcast? Ask these three questions first

    the tricky job of crystalising it into a name that’s at once memorable, intriguing and easily to find ...

    David McGuire - 20/10/2021 - 09:34

  10. News: Highspot launches the Highspot Marketplace to give customers direct access to sales expertise

    Highspot customers can quickly and easily leverage the content of more than 20 marketing, sales, enablement ... the launch of the Highspot Marketplace, an exchange where Highspot customers can quickly and easily leverage ...

    Lucy Gillman - 01/10/2021 - 12:37

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