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  1. Five ways AI impacts demand generation

    generation Predicting the future is never an easy task, especially when it comes to technology. ... but work in tandem with their skill set for increased accuracy when making decisions that are crucial ... or email opens instead of checking every little detail. Enter AI. It can process volumes of data sets 24/7 ...

    Satish Sadasivan - 14/01/2022 - 09:00

  2. Three demand generation focus areas you need to know

    or set of specific stages, and in many cases, buyers have a rather fluid journey with myriad touchpoints. ... a different perspective and bring in a whole new set of technologies to boost their efforts. Let's take ... set appropriate content and production goals, and ensure you don't miss out on any related ...

    Satish Sadasivan - 21/01/2022 - 15:35

  3. How to break down data silos and become the data-driven marketer you need to be

    technology further allows marketers to unify and augment data sets across channels to understand patterns ...

    Daniela fernandes - 18/01/2022 - 10:42

  4. Barbara Stewart on nailing your CX in 2022

    we can give them that.” Her advice is clear: set aside the gizmos and gadgets. CX is all about ... I expect of B2B,” she continues. “Why is it taking me four hours to set up a system when it should've ...

    David Rowlands - 18/01/2022 - 08:48

  5. News: Radix Communications employees take over the company

    External talent B2B technology copywriting agency is now owned by its employees after setting up ... by it’s employees after setting up an  Employee Ownership Trust (EOT) anonymous user News 0 No votes yet ...

    David Rowlands - 11/01/2022 - 16:43

  6. How to bridge the sales and marketing alignment gap – once and for all

    agreed on a common language, set mutual KPIs, and show a willingness to work together. But business ...

    John Cheney - 17/01/2022 - 10:01

  7. Eight areas that marketing need to focus on to future-proof their 2022

    the number of real conversations our sales people have with potential customers. Systems need to be set up ... with hybrid working in mind with queues for sales team leads set fairly and divided equally between home ...

    Kate Cox - 10/01/2022 - 15:16

  8. Practical magic: Cooking up a potion for success for your ABM programme

    you’ve selected your account. Use this to set expectations, extract information from the sales team ... for a successful ABM workshop is inviting the right people and setting the expectation for the workshop’s outcome, ... assumptions based on the research you’ve done. Set a clear agenda Jenny then asserted the importance of having ...

    David Rowlands - 07/01/2022 - 09:03

  9. What’s in store for B2B marketing in 2022?

    thoughts on a couple of areas to watch in 2022. That is not an easy task as the digital landscape is like ... quality, or any number of other attributes. Problems arise when the expectations set by a brand ...

    David Rowlands - 07/01/2022 - 15:27

  10. Establishing the right goals in 2022 for small businesses

    Innovation Before marketers set goals for the upcoming year, considering the changes of 2021 will help guide ... These three areas can help marketers set and measure 2022 efforts that accurately reflect the state of small ... setting ensures businesses are set up to meet goals or, on the flip side, highlights the areas that need ...

    Rebecca Grimes - 20/12/2021 - 12:14

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