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  1. Transforming your promise into your brand DNA

    your customers doesn’t cut it. A brand promise must be memorable, easy to understand, valuable ... and money. Companies messaging needs to have a ‘deep why’ to them – something that’s easy to understand ...

    Zsofia Raffa - 29/11/2022 - 10:41

  2. The Tao of buyer-centric B2B marketing: The seven principles you need to know

    conditions for the right buyers to come in their time. It must feel easy and authentic.  2. Release ... and the bounty is harvested in the fall. If marketers observe these cycles carefully, it becomes easier to intuit ... integrated go-to-market flow that aligns with the customer journey. Marketing teams should be empowered ...

    Mary Gilbert - 21/11/2022 - 11:12

  3. Propolis downturn pack demo request- form received

    is my go-to place for all things B2B marketing."   Shikha Saxena. head of ABM and financial ...

    scotty - 23/11/2022 - 11:38

  4. 7 Pillars of Successful Demand Generation

    how to: Fuel your demand gen engine Measure, analyze and optimize your campaigns Leverage ...

    Jerusa Calliste - 23/11/2022 - 10:02

  5. Leaders Roundtable Batten down the hatches

    4. Redouble your advocacy efforts. Too often this is seen as a nice-to-have for B2B firms, ... carefully around getting the fundamentals of marketing right in a climate that has become cautious than ... with changing circumstances. But all were still having to tread carefully around getting the fundamentals ...

    scotty - 16/11/2022 - 10:21

  6. Take a tour of Propolis

    What B2B marketers can do, right now, to prepare for a downturn The Propolis B2B marketing 2022 salary ...

    scotty - 22/11/2022 - 11:16

  7. B2B and M&A: How marketing can demonstrate value at this make-or-break moment

    to) successful M&A activity. This framework, as well as a detailed checklist developed from ... of the key points covered in the checklist. Marketing MUST contribute to, or participate, in due diligence ...

    Joel Harrison - 21/11/2022 - 10:29

  8. News: Imagination joins B2B marketing agency The Mx Group

    the senior leadership team at The Mx Group, reporting to  Tony Riley – president and CEO, The Mx Group.  ... including automotive, financial services, food, health care, legal  services, oil and gas, industrial, ... end-to-end experiences, including  journalistic content across the buyer’s journey to generate the demand ...

    David Rowlands - 08/11/2022 - 15:48

  9. Propolis content- ABM report form received

    their careers" David Cotterill. marketing director Europe at Conduent "Propolis is my go-to place for all ...

    scotty - 17/11/2022 - 13:15

  10. Propolis new user interface

    Explore their social media links, for wider context Connect and get a one-to-one, direct answer to your ... The Propolis community is the heart of the Propolis programme, where peer-to-peer learning and support keep ... an Expert- have a one-to-one call with a Propolis Expert Power Hour- have a 60 minute Expert briefing ...

    scotty - 16/11/2022 - 12:30


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