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  1. B2B vs. B2C Marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Compendium)

    taking months or even years). Our decisions-to-buy are usually individual, rarely extending beyond family ... careers are on the line. No wonder sign-offs are elaborate. Note to marketers entering the field: You have ... not "selling popsicles in Peoria,” as a colleague of mine used to say. 4. B2C selling process: Not easy, just ...

    Sue Mizera - 25/04/2022 - 09:55

  2. Elevation Awards case study: How Quarry won Gold for ‘Best use of account-based marketing’ and ‘Best customer engagement initiative’ for ‘Business-to-ecosystem (‘B2E’) for ZS Associates

    business-to-business (B2B) to business-to-ecosystem (B2E).  Experiences created for this ABM play included ... business-to-business (B2B) to business-to-ecosystem (B2E).  For context, when pharma steps out of manufacturing ...

    David Rowlands - 14/06/2022 - 11:16

  3. It’s time to be your ‘authentic self’ at work

    showing people who you truly are and what you care about. It’s an ideal that has become more relevant than ... what I do. Caring about your job and showing emotion in the workplace is part of being human. ... it because it matters to your company and has real meaning. It’s easy to throw words like diversity ...

    Laurel Wolfe - 15/03/2022 - 13:42

  4. Propolis model- Voice of customer form recieved

    is my go-to place for all things B2B marketing."   Shikha Saxena. head of ABM and financial ...

    scotty - 10/06/2022 - 09:53

  5. Elevation Awards case study: How Just Global won Gold for ‘Best lead generation or nurturing campaign’ for 'Turn data into doing’ for Splunk

    teams in an organization can get end-to-end visibility, with context, for every interaction and business ... to the value of the landing pages they were directed to. The media mix included content syndication, branded ... strategy to prove impact over time and ensure further brand-to-demand connections. The revitalization ...

    David Rowlands - 14/06/2022 - 11:36

  6. Propolis model- Voice of customer programme download

    at Conduent "Propolis is my go-to place for all things B2B marketing."   Shikha Saxena. head of ABM ...

    scotty - 09/06/2022 - 16:01

  7. Ignite USA: A baptism in employer brand

    care about. Dubbed the ‘generation of sensibility’ in The Power of Gen Z: Trust and the Future Consumer ... and externally:  78% respondents have carved out more time for self-care and mental health post-pandemic. 9 in 10 ...

    David Rowlands - 12/05/2022 - 14:50

  8. ABM Creativity report download

    of this high-demand Propolis members' report will show you how to: Lay the foundations for brilliant creativity ... their careers" David Cotterill. marketing director Europe at Conduent "Propolis is my go-to place for all ...

    scotty - 31/05/2022 - 15:42

  9. Five strategies to create a B2B customer experience that beats the competition

    they selected you and what they hope to accomplish as a way to set mutual goals that can be referred back to ... resource for knowing where to go and when. Bolster your human-to-human interactions through automation ... conversations is key to showing that companies care. Skip the use of pre-packaged phrases and empower employees ...

    Stephanie Copel... - 22/04/2022 - 08:58

  10. Elevation Awards case study: How the Mx Group won Gold for ‘B2B communications agency of the year’ for ‘The Mx Group: Better Relationships, Better Results’

    The Mx Group is an independent, integrated B2B marketing agency with a mission to  impact the marketplace ... for companies that impact the world. For over 30 years, they’ve created meaningful end-to-end buying experiences ...

    David Rowlands - 14/06/2022 - 12:33


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