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  1. News: The B2B Marketing Awards shortlist announced!

    '#DellTogether' for Dell Technologies, by OST 'Building a 3 million strong ready-to-tap talent ...

    David Rowlands - 23/08/2022 - 09:55

  2. How your peers are measuring marketing operations

    time-to-completion and queue wait times at an individual and team level. This moves the discussion in another ... said to me, while Lauren added that she tracks her team’s progress on day-to-day operational agility ... everyone I spoke to took care to obtain regular feedback and input from piers and stakeholders. “I have ...

    Simon Daniels - 25/07/2022 - 10:08

  3. Martech Awards case study: How Kaltura won Gold for ‘Digital or hybrid event platform of the year’

    for flexible, easy-to-use, and automated event or meeting solutions skyrocketed during the pandemic.  The video ... is a reliable hub for any end-to-end hybrid event production. After perfecting their methods for the big players ... Kaltura also ensures a flawless and effortless organiser experience with a rich set of ready-to-use event ...

    David Rowlands - 07/07/2022 - 15:01

  4. People or personas? What B2B marketing can learn from B2C

    to be built at scale. One-to-many, rather than a personal relationship with a sales rep. Sponsorship, adverts, ...

    Anonymous (not verified) - 08/08/2022 - 11:55

  5. Brand guidelines: When should you start breaking the rules?

    a prisoner to its heritage? What needs to change to achieve better results? What’s the competition up to? Do ...

    Danny Philamond - 04/08/2022 - 09:46

  6. News: Leading tech marketing and PR agency Harvard launches new brand and design service

    customers with a standout end-to-end experience. Now we’ve brought all of our design, branding ... into a new market and everything in between. H:LAB is a natural evolution of the work we do to  support our ...

    David Rowlands - 22/07/2022 - 11:43

  7. How to build a low-budget, high-returns marketing strategy in the early stages of a startup

    is a cheap and easy method for startups to drive interest in their brand.  Develop an email marketing ...

    Luis O'Cleiry - 28/07/2022 - 09:11

  8. Attracting the next generation into the B2B world

    potential talent and to do it in a standout way. It is easy for businesses to go to University Career Fairs ... who have direct access to the people they want you to speak to. These ambassadors also have ...

    Michelle Wells - 04/07/2022 - 12:02

  9. Fahlgren Mortine

    to clients around the world with industry specializations in business-to-business, consumer, higher ...

    Daniela fernandes - 20/07/2022 - 11:27

  10. Why winning in B2B requires putting meaningful brand experiences at the top of the agenda

    the expertise, information and support that is needed  It can appear easy for B2B brands to demonstrate expertise ...

    Jonathan Turner - 20/07/2022 - 09:29

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