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  1. Ignite USA: How to build a brilliant B2B brand from the inside out

    care about? Let alone one that would become the third largest cybersecurity acquisition in history ... It can be easy to outsource finding the truth. But that wasn’t going to cut it for Erin. “We feel pretty ... as a long-term investment; “It’s not something you can growth hack your way to. It doesn’t scale very well. It’s ...

    David Rowlands - 26/05/2022 - 11:54

  2. ABM is a marriage, not a fling

    in ABM? Marriage: “What does this account really care about and how can I make them happy, so we stay ... and beyond for your customer: supporting initiatives and causes they care about, offering training, ...

    Carolina Marino... - 24/06/2022 - 09:18

  3. How to make intent data a cornerstone of campaign excellence

    in my opinion. The venue is also easy to get to, and you’ll enjoy the buzz of the city in a truly elite ... place, as well as their page-to-page activity.  By creating buyer-focused journeys on your website ...

    Ben Beeching - 22/06/2022 - 10:11

  4. Propolis demo request- form received

    their careers" David Cotterill. marketing director Europe at Conduent "Propolis is my go-to place for all ...

    scotty - 08/07/2022 - 11:36

  5. Propolis demo and content- form received

    their careers" David Cotterill. marketing director Europe at Conduent "Propolis is my go-to place for all ...

    scotty - 08/07/2022 - 11:13

  6. What makes a successful customer experience map? Four tips for customer-centric businesses

    to create a really robust customer experience map. Your map should make it easy for your whole team to see ...

    Kerrie Malone - 11/07/2022 - 09:03

  7. How Man Bites Dog won Gold for ‘Best corporate decision-maker targeted campaign’ for their work with Standard Chartered

    really standing out from the crowd is not an easy task. For Man Bites Dog, however, this was a challenge ...

    Daniela fernandes - 24/06/2022 - 10:13

  8. The secret to driving marketing ROI? Collaborate with your sales team

    on digital channels as it’s easy to measure the ROI. But sales teams are just as important, if not more so ... the word marketing in it, what does this mean to me?”  It’s easy for them to see the word ‘sales’ ... in one place so it’s easy to access. It also helps sales teams understand what they need to ‘know, say, ...

    Nikki Dawson - 13/06/2022 - 12:42

  9. Martech Awards case study: How 6sense won Gold for ‘ABM platform of the year’

    and customer success teams can remove the guesswork that creates waste and inefficiency in their day-to ... improvement in opportunity conversion rates, 25% reduction in deal-to-close time, and a 120% improvement ... peer-to-peer connection to discuss and solve common challenges leaders face at global B2B organisations. CMO ...

    David Rowlands - 07/07/2022 - 12:21

  10. Martech Awards case study: How Jabmo won Gold for ‘Best use of Martech for sales enablement’ for ‘Extending a helping hand with data driven marketing and sales enablement: A case study with First Onsite’ by Jabmo

    technologies. This would provide the marketing team with a reliable, privacy-compliant way to: identify key ... Fortunately, Jabmo’s technology made this transition easy. Sales reps did not have to learn yet another ...

    David Rowlands - 08/07/2022 - 15:25

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