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1. PROFILE: Amanda Rendle- Head of Business Marketing, HSBC

   disarming and down-to-earth, but all the while with a very tangible clarity of message, of thinking ...

   a12admin a12 - 19/12/2006 - 00:00

2. HOW TO: Measure email marketing and understand metrics

   Email Getting your email out there, making sure it gets read and doing all you can to guarantee its relevance is just the start. Businesses that really understand email marketing know that the key differentiator is the ability to track, measure and tweak. ...

   a12admin a12 - 16/05/2009 - 00:00

3. BEST PRACTICE: Using sales promotions

   up-to-date legislation, both UK and worldwide, and so know how to run promotions so as to stay within the law ...

   a12admin a12 - 19/08/2005 - 00:00

4. HOW TO: Tackle image blocking

   Email People view their emails through many different programmes that treat each email differently- Outlook, Lotus Notes, Gmail- and there are also many different screen sizes, from desktops to mobiles. Although we are all able to dictate our own personal ...

   a12admin a12 - 22/04/2009 - 00:00

5. PROFILE: Jacqui Kean- Brand Marketing Director, The Economist

   and the arts," she says. "To say that we are solely focused on business and economics would ...

   a12admin a12 - 30/05/2007 - 00:00

6. BEST PRACTICE: Creating the right marketing team

   in business-to-business marketing, and thriving through a pragmatic approach despite the failure of the principal medium ...

   a12admin a12 - 19/12/2005 - 00:00

7. HOW TO: Make sure your email is read

   Email Your message has arrived. It's in the inbox, but where does it go next? Straight to trash, or into the mind of the recipient? In a saturated market how will your email grab the recipient's attention? How will your communication woo them, e ...

   a12admin a12 - 03/02/2009 - 00:00

8. SEARCH MARKETING: Searching the horizon

   to 'click' through to) to leverage the benefits of search marketing. Both of these are particularly pertinent ...

   a12admin a12 - 25/01/2006 - 00:00

9. PROFILE: Danny Garvey- Vice President of Marketing, BT

   with our customers and prospects – it's very one-to-one.” To help facilitate this, the new BT Global ...

   a12admin a12 - 25/05/2005 - 00:00

10. HOW TO: Protect your brand with website moderation

    Customer insight Since the birth of Web 2.0, there has been a proliferation of user-generated content (UGC) websites, as brands clamour to interact with customers in open and engaging dialogue. However, while these sites undoubtedly bring brands and their ...

    a12admin a12 - 30/05/2007 - 00:00

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