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1. 2015 reading list

   a sale, admitting what you don’t know can also be valuable. While I may not eat and drink behaviour change ...

   Jessica McGreal - 07/01/2015 - 16:50

2. DIGITAL MARKETING: Instant messaging

   An application like Skype, for example, can eat up large portions of an organisation's bandwidth, ...

   a12admin a12 - 03/06/2009 - 00:00

3. FEATURE: Marketing technologies- the future of marketing

   is consolidating, with some of the biggest players in the space eating each other up (e.g Microsoft Dynamics has ...

   Alex Aspinall - 21/12/2012 - 10:56

4. SOCIAL MEDIA: Wake up to word-of-mouth

   what people are eating for lunch, consider that one in every five Tweets mentions a brand, product ...

   a12admin a12 - 13/07/2010 - 00:00

5. BRANDING: The hidden B2B marketers

   and Sony Ericsson. The words 'big', 'fat', 'consumer' and 'brand' ...

   a12admin a12 - 25/05/2005 - 00:00

6. BEST PRACTICE: Promotional marketing

   just because they are into healthy eating, they do not necessarily want an offer on yoghurt.” Meechan ...

   a12admin a12 - 29/03/2006 - 00:00

7. PROFILE: Fausto Amoroso- Director of Marketing, Affiniti

   it – not in an over-zealous, 'eat, sleep and drink it' way but in a practical sense – ie. how to answer the telephone ...

   a12admin a12 - 25/12/2005 - 00:00

8. CASE STUDY: 'Terrafirma- Serious 4x4 Accessories' campaign by Allmakes

   with a fat budget wasn't realistic, so the team needed to focus on cost effective ways of promoting ...

   a12admin a12 - 13/08/2010 - 00:00

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