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  1. News: Hiscox launches card game to educate businesses about cyber security

    and competencies AI Analytics Hiscox has designed an educational cyber security card game, No Phish, inspired ... and educational experience.” “We know that this threat isn’t limited to particular countries, and whilst it’s ... marketers, and access our best content. Check out Propolis now! Hiscox has designed an educational cyber ...

    David Rowlands - 30/11/2021 - 09:52

  2. Kate Owen on how multifaceted ABM can be applied across higher education

    to approach ABM within the higher education sector, cross industry collaboration and how she's applying ... partnerships with 15 universities and investing over £3 billion in the UK higher education sector since 1998, ... difference.” As Kate outlines, the higher education sphere has faced a varied audience, ranging from investors ...

    David Rowlands - 19/10/2021 - 16:26

  3. Five ways your marketing team can stand-out in your business

    has a chance to succeed in their role. Learn to take a chance. 4. Inspire, educate and empower ... As a marketer, it’s critical to share insights and educate about the changing landscape of buyers, what really ...

    Abhi Morjaria - 24/11/2021 - 08:56

  4. Marketing Simply In An Era Of Complex Products

    and salespeople must take the customer through a complex educational process to explain the unique technical ...

    Cliff Guy - 04/11/2021 - 13:02

  5. Five ways AI impacts demand generation

    use AI to collect educational data from a business blog and combine it with information from LinkedIn. ...

    Satish Sadasivan - 14/01/2022 - 09:00

  6. News: durhamlane and Cyance launch new report

    engagements: Understanding my challenges (71%) and educating me on how to overcome them (69%). Listening more ... purpose of this report was to evaluate how the B2B buying process has changed and, as a result, educate ...

    Anonymous (not verified) - 29/09/2021 - 11:44

  7. News: DMA creates career personality quiz on International Youth Day

    can educate emerging talent about our industry, steering them towards the skills and qualities ...

    Kavita Singh - 26/08/2021 - 13:36

  8. Annabel Rake on the importance of sustainability in marketing

    by educating employees on how they can personally combat climate change, such as offering climate training- ...

    David Rowlands - 02/12/2021 - 08:50

  9. How to develop more effective alliance partner sales tools

    educating the customers on how the combined solution addresses those needs, without too much promoting ... or pitching.    Make these joint sales tools educational. Don’t sell too heavily. Focus on the customer, ...

    Rod Griffith - 06/10/2021 - 12:01

  10. Everything you need to know to create a high-converting B2B product page design

    before speaking to a sales rep or making a purchase. You need to optimize your product pages to educate ...

    John Allen - 09/12/2021 - 13:55 - 1 comment

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