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  1. Planning for 2022: An interview with Mercè and Steven Cozens

    that is not ‘marketing friendly’. The challenge is in educating the business on what value marketing can bring and having ...

    David Rowlands - 19/11/2021 - 10:26

  2. News: Edelman and LinkedIn launch new study on thought leadership and buying behaviour

    a premium for their services.” Self-education among B2B buyers, a trend well underway pre-pandemic, ...

    Lucy Gillman - 07/10/2021 - 17:32

  3. Does diversity training actually work?

    There is much debate around diversity training. While some think it might be useful to educate employees ...

    David Rowlands - 13/09/2021 - 13:57

  4. How to authentically represent Pride in B2B

    business: Educate around language Gender and sexual identity can be a minefield for many people unsure how ... to communicate around the topics. There are great businesses out there like The Queer Box that educate businesses ... and their leaders on language and the realities of being LGBTQ. Investing in that kind of education can help ...

    Matt Harper - 09/07/2021 - 17:35

  5. 3 ways to rethink your B2B loyalty marketing approach

    moments in the customer journey that engage, educate, and reward Using gamification reinforced ...

    Jack Mann - 08/07/2021 - 17:30

  6. Here are some customer advocacy marketing strategies that actually work

    this could be regular content to educate customers and promote other services. If you don’t know what your ... that they are well-served. You can educate and communicate with them about exciting new features and ways to leverage your ... issues and queries. In marketing, this could be regular content to educate customers and promote other ...

    Mercè Cozens - 01/06/2021 - 16:19

  7. How to connect your marketing and sales teams through sales enablement

    to educate buyers to make sure that they are educated, interested and engaged. Dominik says: “So, ...

    Kavita Singh - 18/08/2021 - 16:04

  8. Reshape Your Business to Meet the New Digital Age with Digital Transformation!

    you are leveraging digital transformation strategies in your enterprise. Most importantly, educate ...

    Jack Mann - 13/07/2021 - 14:12

  9. How to make good content that will improve your SEO

    and case studies all fall under the coveted E-A-T metric; Education, Authority and Trust. Google will serve ... that you’re trying to inform and educate your customers (another E-A-T tick) on a subject unfamiliar to them; ...

    Charlotte Hartley - 24/08/2021 - 14:56

  10. The difference between inclusion and diversity with Accenture’s Joseph Taiano

    for your team. It’s an ever-evolving area that we all need to educate ourselves on continuously. ... organisation support? Are the agencies you’re using diverse? As marketers we are also educators and partners ... don’t make assumptions and don’t expect other people to educate you on the issues. That’s your job ...

    Kavita Singh - 26/07/2021 - 14:45


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