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  1. Barbara Stewart on nailing your CX in 2022

    education. Marketing can help educate, support and bring the personas in. As she maintains, you need ‘agile’ ...

    David Rowlands - 18/01/2022 - 08:48

  2. Five of the best digital marketing strategies B2B can learn from B2C

    & Intelligence Innovation Educate first- entertain second. ‘Tis the solemn code that B2B marketers ... of creativity. Done right, good B2B marketing can both educate and dazzle your audience. With that in mind, here ... “What kind of a marketer are you?”. Working like a personality test, it subtly educated marketers ...

    Victoria Heyward - 21/12/2021 - 08:40 - 2 comments

  3. Five ways AI impacts demand generation

    use AI to collect educational data from a business blog and combine it with information from LinkedIn. ...

    Satish Sadasivan - 14/01/2022 - 09:00

  4. News: Hiscox launches card game to educate businesses about cyber security

    and competencies AI Analytics Hiscox has designed an educational cyber security card game, No Phish, inspired ... and educational experience.” “We know that this threat isn’t limited to particular countries, and whilst it’s ... marketers, and access our best content. Check out Propolis now! Hiscox has designed an educational cyber ...

    David Rowlands - 30/11/2021 - 09:52

  5. Kate Owen on how multifaceted ABM can be applied across higher education

    to approach ABM within the higher education sector, cross industry collaboration and how she's applying ... partnerships with 15 universities and investing over £3 billion in the UK higher education sector since 1998, ... difference.” As Kate outlines, the higher education sphere has faced a varied audience, ranging from investors ...

    David Rowlands - 19/10/2021 - 16:26

  6. Everything you need to know to create a high-converting B2B product page design

    before speaking to a sales rep or making a purchase. You need to optimize your product pages to educate ...

    John Allen - 09/12/2021 - 13:55 - 1 comment

  7. Five ways your marketing team can stand-out in your business

    has a chance to succeed in their role. Learn to take a chance. 4. Inspire, educate and empower ... As a marketer, it’s critical to share insights and educate about the changing landscape of buyers, what really ...

    Abhi Morjaria - 24/11/2021 - 08:56

  8. Annabel Rake on the importance of sustainability in marketing

    by educating employees on how they can personally combat climate change, such as offering climate training- ...

    David Rowlands - 02/12/2021 - 08:50

  9. Planning for 2022: An interview with Mercè and Steven Cozens

    that is not ‘marketing friendly’. The challenge is in educating the business on what value marketing can bring and having ...

    David Rowlands - 19/11/2021 - 10:26

  10. Marketing Simply In An Era Of Complex Products

    and salespeople must take the customer through a complex educational process to explain the unique technical ...

    Cliff Guy - 04/11/2021 - 13:02


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