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  1. Does diversity training actually work?

    There is much debate around diversity training. While some think it might be useful to educate employees ...

    David Rowlands - 13/09/2021 - 13:57

  2. News: Edelman and LinkedIn launch new study on thought leadership and buying behaviour

    a premium for their services.” Self-education among B2B buyers, a trend well underway pre-pandemic, ...

    Lucy Gillman - 07/10/2021 - 17:32

  3. How to develop more effective alliance partner sales tools

    educating the customers on how the combined solution addresses those needs, without too much promoting ... or pitching.    Make these joint sales tools educational. Don’t sell too heavily. Focus on the customer, ...

    Rod Griffith - 06/10/2021 - 12:01

  4. News: durhamlane and Cyance launch new report

    meaningful engagements: Understanding my challenges (71%) and educating me on how to overcome them (69%). ... and, as a result, educate marketers that they may need to reevaluate their marketing strategy. ...

    Anonymous (not verified) - 29/09/2021 - 11:44

  5. Is this the end of the B2B whitepaper?

    they’re being used a little more selectively. Even post-pandemic, there’s a place for education ...

    Kavita Singh - 18/08/2021 - 17:25

  6. News: DMA creates career personality quiz on International Youth Day

    can educate emerging talent about our industry, steering them towards the skills and qualities ...

    Kavita Singh - 26/08/2021 - 13:36

  7. How to make good content that will improve your SEO

    and case studies all fall under the coveted E-A-T metric; Education, Authority and Trust. Google will serve ... that you’re trying to inform and educate your customers (another E-A-T tick) on a subject unfamiliar to them; ...

    Charlotte Hartley - 24/08/2021 - 14:56

  8. How to connect your marketing and sales teams through sales enablement

    to educate buyers to make sure that they are educated, interested and engaged. Dominik says: “So, ...

    Kavita Singh - 18/08/2021 - 16:04

  9. How to authentically represent Pride in B2B

    business: Educate around language Gender and sexual identity can be a minefield for many people unsure how ... to communicate around the topics. There are great businesses out there like The Queer Box that educate businesses ... and their leaders on language and the realities of being LGBTQ. Investing in that kind of education can help ...

    Matt Harper - 09/07/2021 - 17:35

  10. The difference between inclusion and diversity with Accenture’s Joseph Taiano

    for your team. It’s an ever-evolving area that we all need to educate ourselves on continuously. ... organisation support? Are the agencies you’re using diverse? As marketers we are also educators and partners ... don’t make assumptions and don’t expect other people to educate you on the issues. That’s your job ...

    Kavita Singh - 26/07/2021 - 14:45

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