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  1. Awards case study: The Crocodile and ServiceNow win 'Best customer experience (CX) initiative'

    the challenge of educating enterprises about these products. And as enterprise businesses grow, so do the number ...

    David Rowlands - 26/11/2020 - 10:44

  2. Awards case study: Ogilvy's work with Rolls-Royce on the IntelligentEngine wins gold for 'Best use of creative'

    addresses: 33% from higher education – 2x usual proportion, showing how strongly Rolls-Royce connected ...

    David Rowlands - 26/11/2020 - 16:27

  3. Awards case study: Learn how Kate Owen won out for 'Marketer of the year'

    businesses that sell complex, business critical projects. Capita is committed to educating and inspiring ...

    Kavita Singh - 26/11/2020 - 14:20

  4. Awards case study: How Really B2B's campaign for Kettyle Irish Foods (part of the Linden Food Group) won gold for three awards

    educating the audience on how hungry their customers were to try this product. It also showcased USPs, ...

    David Rowlands - 26/11/2020 - 08:29

  5. How micro-segmenting customer data can meet increasing customer demands and increase conversions

    status, age, highest level of education attained, occupation, primary language, income level, religion, ...

    Sam Bocetta - 17/11/2020 - 11:20

  6. The same, only more so: The key factors driving changes to the buyer landscape have been intensified by the lockdown

    critical. I’d say it’s worse, wouldn’t you? 2. Buyers are self-educating, with fewer opportunities to meet ... is just a fond memory.) Now, buyers have even more time to self-educate, even less exposure to vendors ...

    Iain Halpin - 15/06/2020 - 13:54 - 2 comments

  7. How Capita achieved massive success with ABM

    was educate the sales team on what ABM was, and to get their buy-in. Most members hadn’t previously worked ...

    David Rowlands - 18/11/2020 - 15:28

  8. 7 things about marketing to education your boss wants to know

    Customer insight Marketing department Strategy Education is so hot right now your boss is going ... to want to the low down. Note these seven pointers for marketers venturing into the education space ... outlines seven things about marketing to education you should know Education is hot right now. EdTech ...

    Harry Picken - 15/06/2016 - 11:44

  9. 4 marketing leaders share their biggest mistake (and what they learned from it)

    to enable better and faster conversions. Marketers must help educate sales in how to move successfully from ...

    Kavita Singh - 20/10/2020 - 10:52

  10. Wearable Technology: Sci-Fi Dream, Fashion Accessory, or the Future of Education?

    blog/posts/2015/10/19/wearable-technology-sci-fi-dream-fashion-accessory-or-future-education Although we cannot yet fly to work, and although we still have to tie our own shoelaces, ... schools and educational institutions. Yet in 1989, they had barely made it to the most outlandish ... in education? Will it change the way teachers train and students learn? Of course it will. And here’s how: More ...

    Nada Giuffrida - 19/10/2015 - 10:18


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