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  1. News: Recent research sheds light on the state of PR in B2B

    Content marketing Creative General B2B marketing PR Master- Brand & Content Strategy Brand ... Creativity 84% percent of B2B CEOs find speaking to their CMO ‘awkward’, whilst 48% of senior B2B marketers ... the opinions of 100 senior marketing decision-makers and 50 CEOs from UK-based B2B companies, sought ...

    David Rowlands - 08/02/2023 - 14:40

  2. News: Rachel Friend joins Harvard as executive chair – marking changes in leadership to drive next stage of growth for the award-winning tech agency

    General B2B marketing Marketing department Master- Teams, Resourcing & D&I Teams ... and resourcing Agency management Technology marketing and PR agency, Harvard, part of VCCP Business, has ... of Harvard Marketing, to drive the business through its next stage of growth.  The move comes as current CEO, ...

    David Rowlands - 03/02/2023 - 14:17

  3. A new year, a new set of priorities: Tackling your 2023 budget

    to be rational, they shouldn’t all be rational. Marketing is only effective if people react to it; noticing it, ... General B2B marketing Marketing department Master- Strategy & Evolution Planning Gilroy’s ... be it the invasion of Ukraine, the ever-present effects of climate change or the ongoing impact of Covid-19.  ...

    Oliver Budworth - 25/01/2023 - 14:36

  4. March 23 roundtable register

    and growing pressures on budgets, B2B marketing leaders face tough choices around martech spending this year. ... existing stack? For insights and solutions from fellow marketing leaders around this pressing challenge, ... marketing leaders are auditing their tech stacks and processes How best to decide which platforms to retain, ...

    scotty - 27/01/2023 - 09:38

  5. Propolis marketing manager

    the effectiveness of marketing programmes, providing market analysis and insights to senior management to assess key ... Title: Marketing Manager, Propolis Location: London, EC1 (2 fixed office days plus 3 home working ... days) Job type: Full time Salary: £34k-£40k A bit about us B2B Marketing has successfully evolved from ...

    Jennie Barrick - 20/01/2023 - 14:41

  6. Media and training marketing executive

      Job description    Title: Media & Training Marketing Executive Location: Farringdon, London, ... the marketing of our media products and training courses. If you have at least one year’s marketing experience ... into a marketing focused role. As Media & Training Marketing Executive, you will be responsible for developing ...

    Jennie Barrick - 20/01/2023 - 14:33

  7. Revenue operations manager

    and three home working Salary: £50k-£65K A bit about us: B2B Marketing has successfully evolved from a print ... publisher into a Community Intelligence business. Community Intelligence means providing B2B Marketers ... with access to expert advice and education, peer to peer learning and market intelligence via in person/online ...

    Jennie Barrick - 12/01/2023 - 15:20

  8. Eight essentials for a successful global marketing rebrand

    General B2B marketing International Marketing department Master- Brand & Content Strategy ... the ingredients to a smooth global marketing rebrand from the importance of tech to being mindful of the language ... you use. Epic marketing translation fails aren’t difficult to find. ‘Come alive with the Pepsi ...

    Yasutaka Mizutani - 19/01/2023 - 12:35

  9. Live reaction: Can ChatGPT write your B2B copy?

    Content marketing Creative General B2B marketing Marketing automation Marketing department ... Marketing technology Teams and resourcing Master- Brand & Content Strategy AI Automation Creativity ... marketing if (as the inventor of Gmail predicts) people stop using search engines altogether, and ask the AI ...

    David McGuire - 12/01/2023 - 14:34 - 1 comment

  10. News: Lesniak Swann first B2B agency to achieve PAS 2060 carbon neutral certification

    General B2B marketing Marketing department Professional development Master- Strategy & ... Evolution Innovation Specialist B2B marketing agency Lesniak Swann is among the first agencies ... By taking the right and responsible actions now, we will lessen the effects. “The main benefit to our ...

    David Rowlands - 12/01/2023 - 10:05

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