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  1. Seven ways B2B brands can utilise user-generated content to boost marketing effectiveness

    to hear the catch. However, boosting your marketing effectiveness in this way isn’t such a reach ... the more reason why you should’ve asked in the first place.  2. Social Media A lot of the most effective ... rate e-commerce model, testimonials like this will help greatly. 5. ‘My business’ on Google This method ...

    John Allen - 17/11/2021 - 08:39

  2. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    employed for message development, while SDT is most commonly applied to effecting social and behavioral ... to manage these, with surety and confidence singly and/or by cross-referencing with other methods, e.g., ... method to probing for intrinsic motivations and how the application to “bring results to life” can ...

    Sue Mizera - 19/11/2021 - 09:34

  3. 11 words to delete from your B2B copy

    writers don’t have to remember the difference between “affect” and “effect”. I’ll add a dishonourable ... of methods and principles associated with your discipline?  No? Then you probably mean a “method ...

    David McGuire - 18/11/2021 - 16:34

  4. Gilroy

    can effectively respond to the challenges and opportunities customers face, informing, influencing ...

    Daniela fernandes - 19/11/2021 - 14:11

  5. The data and science you need to know when approaching ABM email marketing

    in the brain lab, DecisionLabs explored the question of whether personalised video emails proved more effective ...

    David Rowlands - 16/11/2021 - 09:39

  6. How to promote your B2B webinar like a pro: Expert advice from Adobe

    marketing manager, explored the most effective webinar tactics according to hard data, how to implement ... successful, this is then sent to the remaining 90%. As Kate states, this method will “help you get better ... manager, explored the most effective webinar tactics according to hard data, how to implement these tactics ...

    David Rowlands - 01/11/2021 - 10:52

  7. Four tips and tricks to think differently about content management and improve digital experiences

    collaboration, this can be an essential step to realising effective B2B content management. 2. Bringing other ... in an organisation’s successful online presence. So, effective collaboration between these parties is also vital when ...

    Kieron McCann - 10/11/2021 - 14:59

  8. Marketing Simply In An Era Of Complex Products

    advantages of their product. Tech features, while important, are rarely the primary focus of effective ... practical guide from MarketReach for step-by-step tactics and guidance on creating effective marketing ... speak Why you need to move from feature-focus to experience-focus What makes an effective value ...

    Cliff Guy - 04/11/2021 - 13:02

  9. The journey to data-driven marketing

    and how to develop a more effective marketing data strategy, and how other companies are approaching ... effective marketing that leads to business success needs one thing: good data. But taking that ocean of data ... Marketing This report will help you understand why and how to develop a more effective marketing data ...

    Cliff Guy - 05/11/2021 - 13:57

  10. Building trust to drive demand: A snapshot of Edelman and LinkedIn’s thought leadership study

    ultimately enables a more targeted and effective media spend. Paid targeting and marketing tech are powerful ... content can bring rapid improvements in engagement and performance, more effective media spend ...

    Andrew Mildren - 02/11/2021 - 15:10


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