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  1. A new year, a new set of priorities: Tackling your 2023 budget

    be it the invasion of Ukraine, the ever-present effects of climate change or the ongoing impact of Covid-19.  ... to be rational, they shouldn’t all be rational. Marketing is only effective if people react to it; noticing it, ...

    Oliver Budworth - 25/01/2023 - 14:36

  2. Live reaction: Can ChatGPT write your B2B copy?

    one size does not fit all. Different content formats can be more effective at different stages ... effectively.” It’s not wrong, exactly – and the point about the sales cycle and audiences is spot ... backed up with four bullet-pointed tips on how to make your blog post effective and engaging. Nice touch. ...

    David McGuire - 12/01/2023 - 14:34

  3. Propolis marketing manager

    the effectiveness of marketing programmes, providing market analysis and insights to senior management to assess key ...

    Jennie Barrick - 20/01/2023 - 14:41

  4. Revenue operations manager

    capable of effectively presenting ideas and selling concepts and tactics, excellent writer, proven ability ... to communicate effectively with executive-levels, ability to quickly understand needs and act on those needs. ... into actionable recommendations. Strong track record of driving results through effectively presenting ...

    Jennie Barrick - 12/01/2023 - 15:20

  5. News: Lesniak Swann first B2B agency to achieve PAS 2060 carbon neutral certification

    By taking the right and responsible actions now, we will lessen the effects. “The main benefit to our ...

    David Rowlands - 12/01/2023 - 10:05

  6. Why Barclays and Toolstation grabbed the glory in the B2B category at the DMA Awards 2022

    was simple but highly effective, recognising and responding to their need for ‘just-in-time’ material ... campaign for Barclays Bank was also both extremely simple and extraordinarily effective, using case studies ...

    Joel Harrison - 15/12/2022 - 14:06

  7. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part one)

    positioning initiative for your company, in spite of the odds against you? Let’s explore Ethos, Logos ...

    Sue Mizera - 08/12/2022 - 10:09

  8. Marketing team motivation: How marketing leaders can run a happy ship in a sea of uncertainty

    can treat team members as individuals, rather than as an clones or drones, the more effective ...

    Joel Harrison - 14/12/2022 - 10:59

  9. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part two)

    with a very 21C tip Aristotle found that the most effective combination of Ethos, Logos and Pathos ...

    Sue Mizera - 15/12/2022 - 08:40

  10. The Tao of buyer-centric B2B marketing: The seven principles you need to know

    at odds? There was a lot of finger-pointing on both sides. Today, these teams should not only appreciate ...

    Mary Gilbert - 21/11/2022 - 11:12

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