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  1. Seven ways B2B brands can utilise user-generated content to boost marketing effectiveness

    to hear the catch. However, boosting your marketing effectiveness in this way isn’t such a reach ... the more reason why you should’ve asked in the first place.  2. Social Media A lot of the most effective ... of greater exposure and a stronger sense of reliability and authenticity? If you have a website ...

    John Allen - 17/11/2021 - 08:39

  2. News: Annual study reveals rising stars in the marketing multiverse

    that respects boundaries and personal choice. The 2021 Global Marketing Engagement Index analyses the effective ... of companies do not use personalisation tools or a chatbot (85%) on their websites. Only 15% have fully ADA ... compliant websites. 22% do not link to brand social channels. In addition, 94% of Global 300 CEOs ...

    David Rowlands - 30/11/2021 - 16:21

  3. Are the 2020s the Decade of the Great B2B Rebranding?

    the Metaverse and Web3. What effect might developments such as these, much less others not yet imagined, have ... is effectively lacking. My viewpoint: fully, robustly building the brand has intrinsic values of its own ... rebranding debate in the first place.) Similarly, in Effectiveness In Context, Binet and Field write on brand ...

    Sue Mizera - 01/12/2021 - 10:47

  4. News: Hiscox launches card game to educate businesses about cyber security

    survival was threatened. The deck of 36 cards, available to download and print from the Hiscox website ...

    David Rowlands - 30/11/2021 - 09:52

  5. How CogniClick can personalise your content for ABM success

    what more could you want? For more information on CogniClick, visit their website here. Want to learn ...

    David Rowlands - 26/11/2021 - 14:56

  6. How to promote your B2B webinar like a pro: Expert advice from Adobe

    marketing manager, explored the most effective webinar tactics according to hard data, how to implement ... Website marketing tips and tricks Making the most of your channels starts at home. When it comes ... manager, explored the most effective webinar tactics according to hard data, how to implement these tactics ...

    David Rowlands - 01/11/2021 - 10:52

  7. Four game-changing insights driving customer acquisition in a digital world

    which content is most popular from search and website navigation, so they can use it in email cadences ... it can’t simply sit on your website looking pretty or going off.  4. Master the art of digital ...

    Christine Bailey - 22/11/2021 - 14:15 - 1 comment

  8. Gilroy

    can effectively respond to the challenges and opportunities customers face, informing, influencing ...

    Daniela fernandes - 19/11/2021 - 14:11

  9. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    employed for message development, while SDT is most commonly applied to effecting social and behavioral ... HighKit’s popularity effectively be due to their (independently) practising principles of MM? To the fact ... of the research had to do with the research itself. Effectively, it is a study of a study. We wanted to determine ...

    Sue Mizera - 19/11/2021 - 09:34

  10. 11 words to delete from your B2B copy

    writers don’t have to remember the difference between “affect” and “effect”. I’ll add a dishonourable ...

    David McGuire - 18/11/2021 - 16:34


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