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  1. Are the 2020s the Decade of the Great B2B Rebranding?

    the Metaverse and Web3. What effect might developments such as these, much less others not yet imagined, have ... is effectively lacking. My viewpoint: fully, robustly building the brand has intrinsic values of its own ... rebranding debate in the first place.) Similarly, in Effectiveness In Context, Binet and Field write on brand ...

    Sue Mizera - 01/12/2021 - 10:47

  2. News: Annual study reveals rising stars in the marketing multiverse

    that respects boundaries and personal choice. The 2021 Global Marketing Engagement Index analyses the effective ...

    David Rowlands - 30/11/2021 - 16:21

  3. How to promote your B2B webinar like a pro: Expert advice from Adobe

    marketing manager, explored the most effective webinar tactics according to hard data, how to implement ... manager, explored the most effective webinar tactics according to hard data, how to implement these tactics ...

    David Rowlands - 01/11/2021 - 10:52

  4. Gilroy

    can effectively respond to the challenges and opportunities customers face, informing, influencing ...

    Daniela fernandes - 19/11/2021 - 14:11

  5. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    employed for message development, while SDT is most commonly applied to effecting social and behavioral ... HighKit’s popularity effectively be due to their (independently) practising principles of MM? To the fact ... of the research had to do with the research itself. Effectively, it is a study of a study. We wanted to determine ...

    Sue Mizera - 19/11/2021 - 09:34

  6. 11 words to delete from your B2B copy

    writers don’t have to remember the difference between “affect” and “effect”. I’ll add a dishonourable ...

    David McGuire - 18/11/2021 - 16:34

  7. Marketing Simply In An Era Of Complex Products

    advantages of their product. Tech features, while important, are rarely the primary focus of effective ... practical guide from MarketReach for step-by-step tactics and guidance on creating effective marketing ... speak Why you need to move from feature-focus to experience-focus What makes an effective value ...

    Cliff Guy - 04/11/2021 - 13:02

  8. The data and science you need to know when approaching ABM email marketing

    in the brain lab, DecisionLabs explored the question of whether personalised video emails proved more effective ...

    David Rowlands - 16/11/2021 - 09:39

  9. Four tips and tricks to think differently about content management and improve digital experiences

    collaboration, this can be an essential step to realising effective B2B content management. 2. Bringing other ... in an organisation’s successful online presence. So, effective collaboration between these parties is also vital when ...

    Kieron McCann - 10/11/2021 - 14:59

  10. How to develop more effective alliance partner sales tools

    that best fit their needs. Effective joint sales tools will help convince the customer that you and your ...

    Rod Griffith - 06/10/2021 - 12:01


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