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  1. Why you need to take the next step in your relationship (with HR)

    businesses achieve a cost-effective, reliable and sustainable energy future, predominantly via its ...

    David Rowlands - 09/09/2021 - 08:59

  2. News: B2B CMOs and brands primed to accelerate growth, new study reveals

    and The Effectiveness Partnership, has revealed that most B2B marketing leaders now consider their organisation's ... in partnership with WARC and The Effectiveness Partnership, has revealed that most B2B marketing leaders now ...

    David Rowlands - 26/07/2021 - 10:20

  3. Creating more effective global campaigns with Sam Crocker

    with Sam Crocker, managing partner at Bray Leino, to discuss what makes an effective global campaign in B2B ... on effective global marketing and the belief that, as an industry, we can be better. Through our transatlantic ... to an effective campaign? Our view is that there are five common pitfalls as to why global campaigns often fall ...

    Kavita Singh - 29/06/2021 - 14:38

  4. Part 1: This is the audit that every B2B business needs right now

    on-side with the health of a brand and then chart a course with an effective brand strategy. Want to know ...

    Mercè Cozens - 02/09/2021 - 09:44

  5. Transformation through messaging and engagement: An interview with Gary Hurry

    effectively today, but is also constantly evolving for the needs of tomorrow.  5. You recently joined ... might bring. I always believe that marketers are more effective when they have a broad perspective ... and we always seem to come out stronger, with more effective and ethical practices. Perhaps the strongest ...

    David Rowlands - 31/08/2021 - 09:37

  6. 7 alliance partner marketing pitfalls you may not know (but should)

    another  and can  therefore  be achieved more effectively through collaboration.   You might think ... exactly  the same but complement   one another  and can  therefore  be achieved more effectively through ...

    Rod Griffith - 26/08/2021 - 10:42

  7. Are B2B marketers ready to be growth drivers?

    are their top priorities, strategies and barriers? Original research from Stein IAS and The Effectiveness ...

    Jack Mann - 20/08/2021 - 12:36

  8. Ignite London 2021 Session: Balancing Utility and Magic in B2B Marketing

    General B2B marketing Brand Watch this session to learn about the COVID effect on brands, tech ... technology-enabled performance marketing, COVID 19 has had the unexpected effect of reinforcing the power ... this session are: The COVID effect on brands, tech and talent  Why we’re now in the age of specialists vs ...

    Jack Mann - 05/07/2021 - 13:14

  9. Ignite London 2021 Session: How to Connect Your Marketing Vision to Sales Impact Through Sales Enablement

    these two functions to effectively collaborate is a tale as old as sales and marketing themselves. ... customer satisfaction and retention. Failing to adopt an effective enablement framework may put your ... to identify and prioritise shared, strategic initiatives to drive alignment The keys to effective sales ...

    Jack Mann - 05/07/2021 - 11:59

  10. Ignite London 2021 Session: How to make marketing operations the backbone of your marketing team by connecting your people, process and technology

    as effectively and efficiently as possible while proving the value they add as a revenue engine. Watch ...

    Jack Mann - 05/07/2021 - 12:26


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