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  1. What is connected TV and how can it be used in B2B marketing?

    marketers can start utilising its services effectively.  KS: For those that might not know, what ... for effective planning. If you are already working with an agency and they don’t do this type of media buying, ... start utilising its services effectively.  KS: For those that might not know, what is connected TV? DF: ...

    Kavita Singh - 02/06/2021 - 10:52

  2. News: Seismic surpasses $200M in annual revenue run rate

    quite the opposite effect, as many users had to adapt to the digital world.  Kevin continued: “The ... effect, as many users had to adapt to the digital world.  Kevin continued: “The average usage of our ...

    Kavita Singh - 12/08/2021 - 14:39

  3. 8 marketers share their B2B marketing predictions for the rest of 2021

    into effectively acquiring additional firepower – new technologies that allow us to do more things ...

    Kavita Singh - 11/08/2021 - 09:47 - 1 comment

  4. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Part 1)

    employed for message development, while SDT is most commonly applied to effecting social and behavioral ...

    Sue Mizera - 10/08/2021 - 16:22

  5. Content is king: A discussion around how to optimise content for a great digital experience

    important is an effective marketing strategy in optimising CX and the digital experience for your audience? ...

    Jack Mann - 06/08/2021 - 14:19

  6. Straight line to concentric circles – The complex world of B2B buying in 2021

    principles: Relevant information to the buyers’ challenges. Easy and effective information for the buyer ...

    Satish Sadasivan - 04/08/2021 - 10:56

  7. The impact of marketing technology

    marketers to be more efficient or effective in reaching their audiences. MarTech is mostly used ...

    Jack Mann - 22/07/2021 - 11:14

  8. Beyond the press release: exploring the power of modern PR

    and effective, and where having access to the right martech, and to a team with multiple specialisms- including ...

    Emma Crofts - 23/07/2021 - 14:19

  9. How to write a B2B marketing email that works

    copywriting training delegates is what tips and secrets I have for writing effective marketing emails. After ... tips and secrets I have for writing effective marketing emails. After all, as a professional B2B tech ...

    David McGuire - 21/07/2021 - 15:37

  10. Episode 27: How to cultivate a brand during adversity with Grant Thornton’s Lucy Canning

    collaborated effectively and efficiently, and most importantly we remained focused on what our clients needed. ... that are really damaging to a brand, or at the very least not the most effective? LC: Well, personally what I find ...

    Kavita Singh - 18/06/2021 - 11:52

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