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  1. eBook: The 30 Greatest Lead Generation Tips, Tricks & Ideas

    and effective. That's why we've compiled the 30 greatest lead generation lessons in this brand new ...

    Jack Mann - 13/07/2021 - 12:41

  2. Is it time to press the re-set button on your brand? Is it time for a business relaunch? 5 critical exercises to chart your course forward

    Branding What does your corporate audit reveal? In March’s blog, we wrote of the likely effects ... blog, we wrote of the likely effects of COVID-19 on corporate cultures, big and small, the world over. ...

    Sue Mizera - 13/04/2021 - 11:11

  3. Are you ready to grow sales by 10x?

    effectiveness i.e., closing deals and lowering cost of sales remain valid, there are new benchmarks that smart ...

    Usman Sheikh - 13/07/2021 - 17:04

  4. Why branding and martech should become BFFs!

    marketing has any effect on pricing, which they call a “travesty”, because marketers have become used ... moat”.  Activation effectiveness is driven by process, not creativity, and process is a shallow moat. ...

    Sue Mizera - 13/07/2021 - 13:03

  5. Ignite London 2021 Session: The anatomy of a creative campaign

    an effective campaign and how to make each one work together to achieve better outcomes. If you aspire ... In this session, he will discuss the core components that really matter when it comes to building an effective ... this session the core components that really matter when it comes to building an effective campaign and how ...

    Jack Mann - 05/07/2021 - 12:50

  6. The challenges of global messaging, and a better path forwards

    attendees that simply translating a message from one language to another is simply not an effective way ... this message consistent be done effectively? Another significant issue that was raised was around personalised ... effective method to create global messaging From the point of view of Tony Riley, president, The Mx Group, ...

    David Rowlands - 11/06/2021 - 09:47

  7. Book review: The second edition of A Practitioner's Guide to Account-Based Marketing

    management, sales and delivery teams because it is only truly effective when everyone involved with a client ... the dynamics of those will work together effectively. As Bev Burgess says in her book, agile marketing is about ... and programmatic ABM methodologies to reach different target markets more effectively. Whatever you decide, ...

    Zoe Hominick - 09/07/2021 - 17:56

  8. Ignite London 2021: Key learnings and takeaways, and where to go to watch on-demand

    non-executive chairman, Selbey Anderson In Robert’s session, he discussed the Covid-19 effects on brands, why ... to effectively map out content to the buyer journey. He also broke down a powerful framework used to measure ... and driving its marketing performance effectively. She said: “I'm hoping that we go through a period ...

    Kavita Singh - 09/07/2021 - 16:53

  9. 4 tips for tackling data and insight in your ABM programme

    programme, know the difference so you can conduct your research more effectively. In a lot of cases, ... can conduct your research more effectively. In a lot of cases, marketers don’t have a firm grasp ...

    Kavita Singh - 09/07/2021 - 15:49

  10. Ignite London 2021 Session:What’s the big idea? Finding universal truths for global campaigns

    anyone at any time. The most effective campaigns consider cultural perspectives and play to the global ... effective global messaging In this session, Bray Leino’s Sam Crocker and The Mx Group’s Tony Riley come ...

    Jack Mann - 05/07/2021 - 11:46


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