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  1. The big lie of thought leadership in B2B

    for an automotive client (see below), we can see the relative influence of thought leaders discussing electric ...

    Philip Trippenbach - 07/12/2021 - 09:12

  2. Bringing data into the light: The challenge of dark data for marketers

    and innovate their marketing processes. Why? As General Electric’s Chief Innovation Officer (CIO) Sue Siegel ... a fresh incentive for CMOs to reform and innovate their marketing processes. Why? As General Electric’s ...

    Mark Johnston - 18/03/2020 - 11:25

  3. Awards case study: DigiPlex wins gold for 'Best use of content marketing'

    in the Nordics. Its five data centres are powered by electricity produced from 100% sustainable sources, ...

    David Rowlands - 26/11/2020 - 12:46

  4. Awards case study: Ogilvy's work with Rolls-Royce on the IntelligentEngine wins gold for 'Best use of creative'

    a big variety of topics – encompassing technology across many separate disciplines, from electrical ...

    David Rowlands - 26/11/2020 - 16:27

  5. Ignite USA 2020 session: The Brand Stand

    Electric, Adobe, to name a few. But as a B2B marketer, you face more complexity and nuance than your B2C ...

    Jack Mann - 19/05/2020 - 16:11

  6. Genpact’s partnership with Formula E’s Envision Virgin Racing drives higher engagement with clients and fans

    Branding Creative Genpact’s tie-up with the electric motor racing team Envision Virgin Racing ... not familiar with Formula E, it’s essentially motor racing in electric single-seater cars. The series launched ... now The professional services company’s tie up with the electric motor racing team gives the B2B ...

    Paul Snell - 17/06/2019 - 16:14

  7. Schneider Electric to merge with Aveva in £3 billion deal

    International Schneider Electric and UK engineering software firm Aveva are set to merge, creating ... Research and Accenture buying Brand Learning earlier this year. Schneider Electric and UK engineering ...

    Alex Clarke - 05/09/2017 - 09:57

  8. Tips to stay calm and set your Coronavirus continuity plan

    through phone or electricity bills and how the business plans to support them. It will be easier ...

    Kavita Singh - 18/03/2020 - 18:01

  9. General Electric (GE) tops global employer branding report

    Branding International General Electric (GE) has been named the joint number one employer brand ... Electric, Johnson & Johnson, AT&T, General Mills, 3M, Goldman Sachs, General Motors, Procter & ... job market.” General Electric (GE) has been named the joint number one employer brand in the world ...

    Alex Clarke - 08/02/2017 - 10:58

  10. How to develop your martech leadership

    with General Electric as an associate marketing manager, which helped strengthen her transition from B2C ...

    Kavita Singh - 12/02/2020 - 09:45

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