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  1. News: Annual study reveals rising stars in the marketing multiverse

    Performance management Global Marketing Engagement Index uncovers the ‘state of the nation’ in the digital ... reasons for the decline. “The digital inflection caused by the pandemic is here to stay,” said Chris ...

    David Rowlands - 30/11/2021 - 16:21

  2. The B2B Marketing Awards 2021: Check out who won big

    Content marketing Creative Customer experience Customer insight Digital General B2B marketing ... endurance during the pandemic. Similarly, Digital Radish, who won ‘B2B marketing communications agency ... for Salesforce, by twogether. Best use of live, digital and/or hybrid events marketing. ‘Retail renaissance’ ...

    David Rowlands - 01/12/2021 - 16:29

  3. News: Hiscox launches card game to educate businesses about cyber security

    Digital Professional development Master- Data Strategy, Insight & Intelligence Skills ...

    David Rowlands - 30/11/2021 - 09:52

  4. News: Feefo appoints new CMO to drive growth and overseas expansion

    in the digital space spanning over 20 years, James joins Feefo from Bionic, an expert comparison service ... for SMEs, where he held the role of director of digital marketing. Prior to Bionic, James worked agency side ... with the coronavirus pandemic making digital experiences more important than ever. We’re helping brands raise the bar ...

    David Rowlands - 30/11/2021 - 16:39

  5. Four game-changing insights driving customer acquisition in a digital world

    Customer success CX It’s no secret that Covid pushed B2B buyers and sellers to go digital: go online ... or stop trading were the two choices. It wasn’t a short-term solution either, and those who were digital ... pre-pandemic or acted fastest won the day. As the digital world continues to grow post-pandemic, how can you ...

    Christine Bailey - 22/11/2021 - 14:15 - 1 comment

  6. Why SMBs are looking for guidance and support from B2SB marketers

    of an accelerated digital transformation that is critical for them to survive, revive and thrive in 2022 and beyond. ...

    Dan Gliatta - 29/11/2021 - 09:25

  7. Five ways your marketing team can stand-out in your business

    at this in terms of numbers: According to a recent McKinsey Survey, 90% are willing to digital self-serve ... – end-to-end – to make a B2B purchase. Forrester predicts 80% or more of the sales cycle is set to go digital ... The industry has significantly transformed digitally not only through software innovation and purposeful online ...

    Abhi Morjaria - 24/11/2021 - 08:56

  8. Gilroy

    customer-centric methodology applies the strategic intent of ABM to a digitally led, multi-channel approach. ... Digital Marketing Lead Generation Social Media Services Web Design Business Services (eg. post, transport, ...

    Daniela fernandes - 19/11/2021 - 14:11

  9. Planning for 2022: An interview with Mercè and Steven Cozens

    programmes. This enables campaigns to target accounts matching your ICP using digital tools but I would ...

    David Rowlands - 19/11/2021 - 10:26

  10. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    to their individual strengths and make them more seamless. Use digital media that’s well suited to activation ... brand development is often lacking and wherein digital commerce marketing is often data-rich but insight ... strategy and adaptation. New roles have emerged in the c-suite –growth, digital, experience and customer ...

    Sue Mizera - 19/11/2021 - 09:34

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