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  1. Why your competitors are creating content in clusters (and why you should too)

    on a particular element of the topic.  If your pillar page focuses on the overarching topic of ‘energy ...

    Kerrie Malone - 06/12/2021 - 09:28

  2. Annabel Rake on the importance of sustainability in marketing

    a light on its reason for being,” Annabel outlines. “Trust and integrity are really important elements ...

    David Rowlands - 02/12/2021 - 08:50

  3. Are the 2020s the Decade of the Great B2B Rebranding?

    than on the human element, while great brands swim in humanity! So, for one reason or another, all ... authentic brand: (Finally) getting it right! A truly powerful, authentic brand has nine elements —not two ... but arguably it is very few. There are very specific ways to create each of these nine elements, coordinate ...

    Sue Mizera - 01/12/2021 - 10:47

  4. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    one unified experience, one face to your consumers and customers. Each element amplifies aspects ... The focus on technology rather than the human element- people, customers and consumers.  The result ... that puts the human element within your immediate grasp.  Do you absolutely need MM to build your martech ...

    Sue Mizera - 19/11/2021 - 09:34

  5. Seven ways B2B brands can utilise user-generated content to boost marketing effectiveness

    as it is the bigger, more established elements. Everything we’ve mentioned so far has been about building authenticity ... and done it well. The in-house element of them allows you to be a little more selective and promote your ...

    John Allen - 17/11/2021 - 08:39

  6. How to use data to optimise your marketing spend

    different elements of it. However, before you dive in, it’s important to use data to analyse which ... the board, or by cutting different elements of it. However, before you dive in, it’s important to use data ...

    Kate Cox - 28/09/2021 - 09:52

  7. How to approach your ABX strategy

    of refreshing that data, an element that ties all aspects of ‘good’ data together. Cleaning up: Managing ... element and that bigger context of that account into the picture.” Leanne reminds us that developing your ... content? These elements combine to form a pipeline prediction score which ranks qualified accounts based ...

    David Rowlands - 10/11/2021 - 10:57

  8. ABM expert Robert Norum on how to run your ABM pilot

    elements in a scientific way. This process serves a three-fold benefit: involving sales and marketing ... “sets the expectation that this isn’t something you’ll do inexpensively.” The most crucial element ...

    Lucy Gillman - 26/10/2021 - 16:39 - 1 comment

  9. How to build a brand that is globally recognisable, but culturally relevant everywhere: An interview with Stefan Doering

    of brand building at a global scale, there are three key elements that are critical to success: ... consistency, relevance and distinctiveness. I know I talk about these elements a lot, but that’s because ... all elements of your brand world – for example your visual identity, communications, marketing, etc ...

    Anonymous (not verified) - 20/10/2021 - 16:35

  10. Kate Owen on how multifaceted ABM can be applied across higher education

    the importance of categorising focus across different areas. The top three elements that UPP are focusing ... expands, “why would they not be considered high value accounts?” This dynamic element spills ... there is such an element of competition here,” she remarks. “Surely it’s about leveraging the best of what works across ...

    David Rowlands - 19/10/2021 - 16:26


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