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  1. How customer service is becoming the most important element of marketing

    blog/posts/2013/06/27/how-customer-service-becoming-most-important-element-marketing The advent of social media has not only changed the way we relate to our friends and family, ...

    Marchai Bruchey - 27/06/2013 - 11:58

  2. Improve your martech stack through a strategic approach

    with martech is the lack of staff and skills to fully-use the software.  Most stack elements are siloed ... elements are siloed and not integrated within marketing, let alone to the rest of the company.  How did we ...

    Kavita Singh - 27/08/2020 - 11:27

  3. 3 things every B2B copywriter should know when they're writing for digital

    our gaze tends to jump around the page, and we’re often distracted by elements like pull-out quotes ... and we’re often distracted by elements like pull-out quotes or images. This means that copywriters need ...

    Kerrie Malone - 18/08/2020 - 15:43

  4. Awards case study: How Samsung 'changed the channel' with its marketing initiative with an ROI of 32.5:1

    pain points. With each CiaB having its own sector-specific content, the elements comprised: Campaign ...

    Anonymous (not verified) - 28/11/2019 - 16:44

  5. The Fifth Element

    Demand generation 15080 blog/posts/2011/09/09/fifth-element In the wake of China’s 12th five-year ... demand for your products and services?  The answer is simple – there’s a fifth element. UpStage China’s ...

    Gem Brown - 09/09/2011 - 15:45

  6. Jamie Cleghorn, Bain & Co: On-demand

    B2B elements of value: Creating, communicating and delivering value to customers Join Jamie ... on Elements of Value®.  Published in Harvard Business Review in 2018, B2B Elements of Value bring clarity ...

    Jason Taylor - 29/06/2020 - 14:46

  7. Digital has changed the role of sales enablement

    guidance on the organisational and process elements of managing SE effectively. It provides a snapshot ...

    Kavita Singh - 20/07/2020 - 13:24

  8. How to create a campaign brief

    elements of a good campaign brief. Our guide covers the fundamental elements of a good campaign brief ... elements of a good marketing campaign brief, including: Background Objectives Communication Outcomes Key ... messages Constraints This guide by The Telemarketing Company covers the fundamental elements of a good ...

    minesh.mistry_354001 - 09/07/2018 - 09:45

  9. The definitive guide to content analytics

    elements of content analytics, including: How your content is being used in the sales cycle The importance ...

    minesh.mistry_354001 - 20/09/2019 - 17:21

  10. Create more immersive digital meetings and experiences with interactive technology

    could demand a more hybrid approach that marries in-person and digital elements, meaning organisers must ... and digital elements, meaning organisers must accommodate those preferences while still ensuring a top-notch ...

    Eileen Page - 22/06/2020 - 13:44


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