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  1. The ‘buy now, plan later’ approach to martech is killing progress: Why it’s time to stop and think about how your martech is stacking up

    strategy must include several elements of planning, guidelines and frameworks. As the title implies, ...

    Kavita Singh - 11/05/2020 - 10:55

  2. Take back your future: The time is now to re-think, re-evaluate and re-set your business for the “new normal”

    See also our previous posting (April 10) that features help with core values, another octagon element ...

    Sue Mizera - 11/05/2020 - 14:08

  3. Inside B2B Marketing’s first virtual conference: Get Stacked 2020

    customers more consistently. Taking a leap with digital transformation That human element should never get ...

    Anonymous (not verified) - 24/04/2020 - 09:45

  4. Awards case study: Find out how IBM won out for best use of martech for live events

    where the presenter was filmed picture-in picture having the conversations. Key elements ... frame from conception to rollout. With planning elements such as storyboarding, casting and rehearsals ...

    Kavita Singh - 21/04/2020 - 10:05

  5. Embracing the digital-first mindset

    to focus on its place in the elements of communications, strategy and creative campaign developments ... that focusing on one single element of marketing, such as digital for communications, is going to be less ...

    Simon Moon - 14/04/2020 - 09:55

  6. Awards case study: Find out how Really B2B took the prize for best use of martech for demand generation

    Significantly scale up demand generation activity for the direct element of the business to support a 25% growth ...

    Kavita Singh - 15/04/2020 - 20:20

  7. How to find the right channel partners

    be aware that with any partner selection will come an element of compromise. For instance, if you want ...

    Kavita Singh - 14/04/2020 - 11:24

  8. Where are you in the race to ABM excellence?

    elements of delivery: Internal alignment Account definition Data and insight Technology Programme ... selection process than any other of the five elements. This is unsurprising given that without accounts ...

    susanna.hewitt_... - 26/11/2019 - 11:16

  9. Awards case study: Find out how Hubspot claimed the coveted People’s Choice for martech platform of the year

    to work in 2020. Hubspot attributed its success to its focus on four elements of the company in 2019:  ... to its focus on four elements of the company in 2019:  diversity and inclusion,  customer-centricity,  ...

    Kavita Singh - 01/04/2020 - 13:02

  10. Awards case study: Learn how Really B2B won out for martech team of the year

    in place:  SLAs: Individual SLAs are developed on a case-by-case basis. These cover all elements including ...

    Kavita Singh - 03/04/2020 - 17:03

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