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  1. Motivational marketing: Same old, same old or or B2B marketing 2.0? (Part 3)

    one unified experience, one face to your consumers and customers. Each element amplifies aspects ... The focus on technology rather than the human element- people, customers and consumers.  The result ... that puts the human element within your immediate grasp.  Do you absolutely need MM to build your martech ...

    Sue Mizera - 13/10/2021 - 09:49

  2. CEO of The Marketing Practice discusses recent acquisitions and what they mean for the B2B marketplace

    future for the B2B world. TMP’s approach to potential acquisitions Matt outlines the three key elements ... This element played a crucial role in the Omobono acquisition who, by Matt’s own admission, ‘touch brand’ more ... opportunity and capability to deliver on these elements. It is precisely by remaining focused that Matt ...

    Lucy Gillman - 08/10/2021 - 10:04

  3. Improving ecommerce efficiency with product information management workflows

    like? Each element of a PIM workflow will involve multiple teams, processes, and technologies. However, ...

    Nate Holmes - 04/10/2021 - 17:32

  4. Copywriting guru David McGuire’s tips and tricks on how to create great copy

    on this foundation is a clear message and structure that’s easy to understand – an especially crucial element when ...

    Lucy Gillman - 01/10/2021 - 14:20

  5. Bonnie Pelosi, Europe CMO at Wipro, talks customer relations, talent and navigating a post-pandemic world

    particularly crucial element for Bonnie). Using technology and data for a market viewpoint. Speaking to clients ...

    Lucy Gillman - 01/10/2021 - 09:45

  6. The must-have skills marketing teams need for automation success

    be tapped into to better engage the audience. This could be creativity in design elements, personalisation ...

    Tom Ryan - 28/09/2021 - 16:26

  7. How to build a B2B content strategy

    the various elements of your content strategy, such as your goals and budget, it is best to get the assistance ...

    Larry Kotch - 21/09/2021 - 11:48

  8. How to use humour in your B2B content (and how not to)

    for your brand voice to include an element of humour, particularly if it’s a younger, challenger brand. ...

    David McGuire - 20/09/2021 - 11:07

  9. 5 marketers share their top tip for creating a consistent brand

    key elements that make a great brand are consistency, relevance and distinctiveness. The first ... and maintaining consistent brand relationships comes down to two primary elements — your brand’s personality ... element that is totally strategic at its core. You can practically run your business to your brand ...

    David Rowlands - 06/09/2021 - 10:29

  10. B2B marketing: Why it’s all about a B2i experience

    snackable content and gamification, but underneath this layer of playbook tactics, one fundamental element ...

    Paul Stoddart - 05/05/2021 - 11:48


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