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  1. Addressing sales enablement goals

    elements of SE: training, content and customer insights.  B2B sales training is mostly static with room ... programme. Buy our report now! The survey continued with some questions about specific elements of SE: ...

    Kavita Singh - 05/08/2020 - 14:58

  2. HP, Intel and Movidiam create art-inspiring campaign about remote work

    to the specification and the tech, such as the power and battery life.’ Those elements are great and all very ... important, but there’s an element increasingly around the lifestyle of the creator.” The team decided to film ... are related to the specification and the tech, such as the power and battery life.’ Those elements are great ...

    Kavita Singh - 10/02/2021 - 14:12

  3. 5 key tips for improving your brand strategy in 2021

    principally establishing how all these elements can work together to be fully aligned to that brand purpose. ...

    Kavita Singh - 12/02/2021 - 14:08

  4. Leadership and Strategy stream

    B2B elements of value: Creating, communicating and delivering value to customers Jamie Cleghorn, Bain ...

    Jason Taylor - 26/06/2020 - 14:47

  5. Planning for change: how to create a marketing plan flexible enough for 2021

    and creative elements of your role that only a human can do, so are there any tasks you would like ...

    Emma Crofts - 28/01/2021 - 09:54

  6. Can AI take your business performance to a new level?

    Without many of the core foundational elements above, it will be hard to move from the enthusiastic ‘proof ...

    David Rowlands - 21/01/2021 - 14:26

  7. A look into 2021: Reintroducing physical events with Chris Wickson

    the important elements of your events, including the target audience, sponsors, and budget still stand. So ... in on the in-person element and then to treat the virtual part as an afterthought, or vice versa. Continuing virtual ...

    Kavita Singh - 14/01/2021 - 12:02

  8. Awards case study: Bidwells wins gold for 'Best use of thought leadership' and 'Best limited budget campaign'

    their businesses. Interviews: with c-suite targets for input and support on manifesto elements aligned ... elements Blackstock PR: content and media launch: £7500. Sponsored launch at Francis Crick: £14,000. Video: ...

    David Rowlands - 26/11/2020 - 14:12

  9. The 4 Ps of sales effectiveness: Why your lead follow-up strategy isn’t good enough, and how you can improve

    of organisations investigated by Conversica received an F grade, personalising just one element ... of their communications. 29.7% personalised five elements, receiving an A grade, while the remaining organisations fell ...

    David Rowlands - 04/01/2021 - 09:26

  10. 3 frequently forgotten – but essential – elements of content marketing: How to improve keyword analysis, optimisation and rank tracking

    Digital Great content alone isn't enough to raise your brand up. Antony Melwin explains three necessary actions to get your content to rank well Having a robust marketing process is essential for any piece of content to perform well and deliver the d ...

    Antony Melwin - 21/11/2018 - 12:46


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