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  1. Is it time to press the re-set button on your brand? Is it time for a business relaunch? 5 critical exercises to chart your course forward

    and Brand Personality. Some of these elements you may very well keep, some you are likely to shed, others ... however, you have to fully articulate each brand element. This is not easy. The exercises are designed ... of Core Values better than Mahatma Gandhi Arguably, of all brand elements, the stresses of working ...

    Sue Mizera - 13/04/2021 - 11:11

  2. 3 ways you can improve your employee engagement

    good quality surveys might be helpful, a lot of them don’t address the behavioural elements ... make sure you’re discussing the ‘why’ element. Why are they completing these tasks and how ...

    Kavita Singh - 08/04/2021 - 14:23 - 1 comment

  3. 6 crucial KPIs to measure in B2B marketing

    hard to cover all the elements of data, strategy and b2b marketing KPIs in a single article, but we ...

    Mercè Cozens - 06/04/2021 - 13:25

  4. Awards case study: How twogether won gold for 'Best use of martech for demand generation'

    was deployed, delivering multiple elements and topic streams that made use of existing channels as well ...

    David Rowlands - 23/03/2021 - 14:12

  5. Awards case study: Learn how the bcm agency won the award for ‘Martech transformation/acceleration project of the year’

    took specific responsibility for certain elements: CEO and Creative Strategist- overall strategy ... and email elements. Cognitive Professor and Non-Exec Director – overall process. The investment ...

    Kavita Singh - 22/03/2021 - 17:45

  6. Awards case study: Find out how Bizzabo nabbed the award for ‘Martech vendor of the year’

    the essential elements needed to power the entire events journey to create rewarding and impactful Hybrid ...

    Kavita Singh - 23/03/2021 - 16:16

  7. Microsoft wins gold for 'Most innovative use of martech'

    insights analysis with AI is an industry first as far as we know. Deployment Five critical elements ...

    David Rowlands - 22/03/2021 - 16:14

  8. Addressing sales enablement goals

    elements of SE: training, content and customer insights.  B2B sales training is mostly static with room ... programme. Buy our report now! The survey continued with some questions about specific elements of SE: ...

    Kavita Singh - 05/08/2020 - 14:58

  9. Intent data is the future of B2B marketing

    titles as you know it is a key element your audience is interested in finding out more about.    ...

    Chris Attewell - 10/03/2021 - 17:28

  10. Leadership and Strategy stream

    B2B elements of value: Creating, communicating and delivering value to customers Jamie Cleghorn, Bain ...

    Jason Taylor - 26/06/2020 - 14:47


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