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  1. The essential element of ABM

    ABM The success of your ABM programme hangs on the accounts that you select. Mary-Anne Baldwin speaks to Andy Bacon, the lead advisor for B2B Marketing’s ABM Head-Start programme to find out more You’re likely to throw a wry smirk as you read the followin ...

    Mary-Anne Baldwin - 19/11/2018 - 14:12

  2. Why your B2B cold email isn’t converting: problems and solutions

    performance Conduct A/B tests to discover the email elements that perform best. Test one element per test ...

    Helen Holovach - 16/12/2020 - 16:19

  3. 12 critical components of digital transformation

    Morgan shared the 12 elements necessary for any business looking to undertake a digital transformation. ... crucial elements every digital transformation programme needs to focus on 1. Customer focus “It’s ... Blake Morgan shared the 12 elements necessary for any business looking to undertake a digital ...

    Paul Snell - 04/06/2019 - 02:14 - 1 comment

  4. Why you need to personalise: An interview with Kirsty Dawe, CEO, Webeo

    to interact with a brand on their own terms, this powerful personalised element no longer exists. ... test on any personalisation you do so you can understand what elements are working, and then continue ...

    David Rowlands - 07/12/2020 - 08:47

  5. 10 tips to ensure that your video content stands out

    to this and create timely video content whilst it is still relevant and on topic. 9. An essential element to every ...

    Alex Hughes - 20/07/2020 - 11:23

  6. Episode 13: Navigating an ABM Journey with Kate Owen of Capita

    has dramatically changed the way we live and work. It affected virtually every element of life. ...

    Kavita Singh - 02/12/2020 - 09:54

  7. Awards case study: Ogilvy's work with Rolls-Royce on the IntelligentEngine wins gold for 'Best use of creative'

    mini-stories. A master film was adapted into a variety of advertising multimedia and its elements used in deeper ... was teased by different elements of the zoetrope in different ads. As well as screening on Rolls-Royce’s ...

    David Rowlands - 26/11/2020 - 16:27

  8. How micro-segmenting customer data can meet increasing customer demands and increase conversions

    can be created and delivered to prospects via a solid email marketing service. Once these two elements ...

    Sam Bocetta - 17/11/2020 - 11:20

  9. Challenging times for marketing leaders

    size and effort. Where B2C is almost exclusively brand and digital in focus, b2b pulls in elements ...

    Mercè Cozens - 16/11/2020 - 10:08

  10. How do high-growth businesses do marketing differently?

    events will always be a key element of any B2B marketing strategy, it seems that digital is the way ... traditional marketing methods and live events will always be a key element of any B2B marketing strategy, ...

    Kerrie Malone - 10/11/2020 - 14:37

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