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  1. 10 tips to ensure that your video content stands out

    to this and create timely video content whilst it is still relevant and on topic. 9. An essential element to every ...

    Alex Hughes - 20/07/2020 - 11:23

  2. Why your B2B cold email isn’t converting: problems and solutions

    performance Conduct A/B tests to discover the email elements that perform best. Test one element per test ...

    Helen Holovach - 16/12/2020 - 16:19

  3. Why you need to personalise: An interview with Kirsty Dawe, CEO, Webeo

    to interact with a brand on their own terms, this powerful personalised element no longer exists. ... test on any personalisation you do so you can understand what elements are working, and then continue ...

    David Rowlands - 07/12/2020 - 08:47

  4. Measure and improve your account-based marketing progress with this definitive model

    It maps that across five stages of evolution, taking into consideration the five core elements ... Competency Model full-size, please click here The five elements of ABM delivery  As you’ll see in this model, ... there are five key elements of delivery – these are the areas you need to master for your ABM programme to run ...

    Mary-Anne Baldwin - 14/11/2018 - 12:07 - 1 comment

  5. Episode 13: Navigating an ABM Journey with Kate Owen of Capita

    has dramatically changed the way we live and work. It affected virtually every element of life. ...

    Kavita Singh - 02/12/2020 - 09:54

  6. Awards case study: Ogilvy's work with Rolls-Royce on the IntelligentEngine wins gold for 'Best use of creative'

    mini-stories. A master film was adapted into a variety of advertising multimedia and its elements used in deeper ... was teased by different elements of the zoetrope in different ads. As well as screening on Rolls-Royce’s ...

    David Rowlands - 26/11/2020 - 16:27

  7. 4 elements of ABM activated sales and marketing revenue synergy

    the integration of sales and marketing around a revenue focus. Here are the four elements for ABM-driven sales ... skipped this element. Sales and marketing revenue synergy: While the sales team always wants it done ... target on your back & be visible What gets measured, get’s done. However, this element is not just ...

    Debbie Qaqish - 13/04/2017 - 14:40

  8. How to audit your website's SEO

    understanding the core elements of your website, what makes for positive or negative SEO results and where ... is an SEO audit and why is it important? Simply, an SEO audit is looking at every single element ... elements of your SEO audit and how to carry them out  Within an SEO audit there are some core elements ...

    Keith Hodges - 27/09/2019 - 09:39

  9. How micro-segmenting customer data can meet increasing customer demands and increase conversions

    can be created and delivered to prospects via a solid email marketing service. Once these two elements ...

    Sam Bocetta - 17/11/2020 - 11:20

  10. Challenging times for marketing leaders

    size and effort. Where B2C is almost exclusively brand and digital in focus, b2b pulls in elements ...

    Mercè Cozens - 16/11/2020 - 10:08


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