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  1. Improve your martech stack through a strategic approach

    with martech is the lack of staff and skills to fully-use the software.  Most stack elements are siloed ... elements are siloed and not integrated within marketing, let alone to the rest of the company.  How did we ...

    Kavita Singh - 27/08/2020 - 11:27

  2. Ignite your mindset with these marketing leaders

    Stefan Doering, brand strategy lead at PwC shares the three elements for success Kantar Millward Brown’s ...

    Kavita Singh - 08/06/2020 - 15:45

  3. 3 things every B2B copywriter should know when they're writing for digital

    our gaze tends to jump around the page, and we’re often distracted by elements like pull-out quotes ... and we’re often distracted by elements like pull-out quotes or images. This means that copywriters need ...

    Kerrie Malone - 18/08/2020 - 15:43

  4. 5 Key Elements of Event Marketing

    this checklist identifying the elements that are key to successful marketing. 32660 ... blog/posts/2015/06/16/5-key-elements-event-marketing Ensure that you achieve the optimum impact from your event or trade show by utilising ... this checklist identifying the elements that are key to successful marketing. Have a Clear and Measurable ...

    Reno Macri - 16/06/2015 - 14:18

  5. 4 Key Elements to Building Ecommerce Product Category Structure

    blog/posts/2015/06/05/4-key-elements-building-ecommerce-product-category-structure The product category structure of your ecommerce store goes a long way in determining how ...

    Selena Cowell - 05/06/2015 - 07:45

  6. The Marketing Elements Every Business Plan Should Have To Help Secure Financing

    Branding Read our blog to find out the key marketing elements you should include in your business ... blog/posts/2014/12/01/marketing-elements-every-business-plan-should-have-help-secure-financing Whatever the size of your business, it’s crucial to get your business plan right if you’re going ... out the marketing elements your business plan should contain to persuade investors and lenders ...

    Tim Witcherley - 01/12/2014 - 16:59

  7. Must Know Elements for Building a Strong B2B Content Marketing Strategy

    blog/posts/2014/10/29/must-know-elements-building-strong-b2b-content-marketing-strategy Too often, marketers mistake content marketing for content strategy, so how can marketers be clear ... strategy could be to position yourself as an industry thought leader. In which case, what elements do you ... Customer education Another element that you might consider as part of your content marketing strategy ...

    Sarah Gavin - 29/10/2014 - 17:19

  8. Jamie Cleghorn, Bain & Co: On-demand

    B2B elements of value: Creating, communicating and delivering value to customers Join Jamie ... on Elements of Value®.  Published in Harvard Business Review in 2018, B2B Elements of Value bring clarity ...

    Jason Taylor - 29/06/2020 - 14:46

  9. The Top Elements To Consider When Building A Successful, Lead Generating Email Marketing Campaign

    blog/posts/2014/05/05/top-elements-consider-when-building-successful-lead-generating-email-marketing Some people see email marketing as a method that was successful in the past and that no longer ... about the main elements that you have to always consider so that you can increase the success of your ... some elements of personalization and you need to also consider the following: Include more than one ...

    Boris Dzhingarov - 05/05/2014 - 07:25

  10. Awards case study: How Samsung 'changed the channel' with its marketing initiative with an ROI of 32.5:1

    pain points. With each CiaB having its own sector-specific content, the elements comprised: Campaign ...

    Anonymous (not verified) - 28/11/2019 - 16:44


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