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  1. Must Know Elements for Building a Strong B2B Content Marketing Strategy

    blog/posts/2014/10/29/must-know-elements-building-strong-b2b-content-marketing-strategy Too often, marketers mistake content marketing for content strategy, so how can marketers be clear ... strategy could be to position yourself as an industry thought leader. In which case, what elements do you ... Customer education Another element that you might consider as part of your content marketing strategy ...

    Sarah Gavin - 29/10/2014 - 17:19

  2. The untapped power of personalisation in B2B marketing

    now.  Relevance is likely one of the most important elements of your marketing activity. But, how ...

    Jack Mann - 15/09/2020 - 09:33

  3. 2020 guide to helping sales and marketing work effectively together

    is trickier as there are more unseen elements to the role. Marketing projects are also often long term ...

    Mirza Fur - 15/09/2020 - 10:42

  4. The Top Elements To Consider When Building A Successful, Lead Generating Email Marketing Campaign

    blog/posts/2014/05/05/top-elements-consider-when-building-successful-lead-generating-email-marketing Some people see email marketing as a method that was successful in the past and that no longer ... about the main elements that you have to always consider so that you can increase the success of your ... some elements of personalization and you need to also consider the following: Include more than one ...

    Boris Dzhingarov - 05/05/2014 - 07:25

  5. The Eight Elements Of Powerful Branding For Appointment Setting in the IT industry

    blog/posts/2013/12/11/eight-elements-powerful-branding-appointment-setting-it-industry Branding is important, especially where  IT appointment setting  is concerned. You want to be sure ... if you know which elements to master. Clarity  – when marketing to business prospects, it is important ... to spend on. If you can contain all these elements, then branding for your  appointment setting campaign ...

    Anonymous (not verified) - 11/12/2013 - 05:19

  6. 7 Core Elements for an Effective B2B Telemarketing Training Program

    blog/posts/2013/12/06/7-core-elements-effective-b2b-telemarketing-training-program Training your own internal team of telemarketers for a lead generation campaign is a challenging ...

    Anonymous (not verified) - 06/12/2013 - 06:28

  7. The Most Important Elements Of An Engaging Corporate Video

    23342 blog/posts/2013/11/27/most-important-elements-engaging-corporate-video Producing a quality ... employees or offer investors updates about new products. However, certain elements are important to produce ... a high quality engaging corporate video. These elements can help create the appropriate message to reach ...

    Anonymous (not verified) - 27/11/2013 - 09:00

  8. Ignite your mindset with these marketing leaders

    Stefan Doering, brand strategy lead at PwC shares the three elements for success Kantar Millward Brown’s ...

    Kavita Singh - 08/06/2020 - 15:45

  9. Failure- a vital element in go-to-market success

    greater returns. 22074 blog/posts/2013/08/15/failure-vital-element-go-market-success "I've ...

    Phil Brown - 15/08/2013 - 13:32

  10. AGENCY NEWS: McCann Machester wins communications brief with Farnell element14

    news/archive/agency-news-mccann-machester-wins-communications-brief-farnell-element14 McCann Manchester  has been appointed by leading electronics component distributor,  Farnell ... element14, to deliver a wide ranging pan-European communications brief. The win comes on the back ... of the agency working with Farnell element14 on a project basis over the past 16  months and will see them ...

    Jessica McGreal - 16/07/2013 - 16:04


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