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  1. Five features B2B companies should look for in a marketing automation software

    points to a prospect based on their behaviour, as a means of understanding how engaged ... they are with the business.  A prospect opens an email, they receive two points. They download an ebook, 10 points. The points ... add and subtract based on the prospect’s activity and when they reach a predetermined score, they can ...

    Tom Ryan - 27/06/2022 - 16:15

  2. Brand guidelines: When should you start breaking the rules?

    and responsive fashion, which means it can maintain relevance in the eyes of existing clients and prospects ...

    Danny Philamond - 04/08/2022 - 09:46

  3. The middle of your funnel is broken: Why leads aren’t everything and you need to align your content with self-serve buyer journeys

    to develop a content strategy that would allow us to speak to our prospective customers at each specific ... stage of their buyer journey, ensure those prospects had the tools available to make an informed ...

    Daniela fernandes - 28/06/2022 - 11:36

  4. Martech Awards case study: How Jabmo won Gold for ‘Best use of Martech for sales enablement’ for ‘Extending a helping hand with data driven marketing and sales enablement: A case study with First Onsite’ by Jabmo

    key prospects and clients, across all target industries, on its full range of high-quality services. ... Prospects and clients generally do not reach out to sales until they’re already facing a crisis. First ... Onsite had to wait until prospects visited its website to even begin engagement.  Next, First Onsite ...

    David Rowlands - 08/07/2022 - 15:25

  5. Three tips to better product messaging

    the request, looking at their employee’s schedule, understanding if they’re eligible to take the time off, ...

    Rachel Rapoza - 30/03/2022 - 12:09

  6. Martech Awards case study: How CRMT Digital won Gold for ‘Best use of marketing automation’ for ‘A Netflix inspired buyer journey’ for HPE Aruba

    and search via an enhanced content experience. The target audience Target audience: Prospects not yet ready ... for sales generated from marketing activities. Prospects that had been contacted by telemarketing but were ...

    David Rowlands - 07/07/2022 - 12:35

  7. Elevation Awards case study: How Stein IAS won Gold for most commercially successful campaign for their work ‘Big data: Breaking down the buzz’ for Trelleborg Marine and Infrastructure

    multichannel demand campaigns and monitored the digital body language of prospects across Trelleborg’s website, ... landing pages and product pages. This enabled them to precisely identify when prospects were showing ... experience. Year three Addressing a total of 8,000 accounts identified as high-potential prospects, Stein IAS ...

    David Rowlands - 14/06/2022 - 11:03

  8. Martech Awards case study: How Webeo won Gold for ‘UK-founded martech vendor of the year’

    campaigns for our highest value prospects and customers. Here’s the problem…. our website is failing us. ... in a demand focused role whether that be at scale, from high value ABM prospects or from existing customers ...

    David Rowlands - 07/07/2022 - 15:26

  9. Elevation Awards case study: How Just Global won Gold for ‘Best lead generation or nurturing campaign’ for 'Turn data into doing’ for Splunk

    syndication program, Splunk gained better traction with the prospective accounts that meant the most ... zeroed in on the prospective accounts with the highest potential for return.  Historical creative ... optimizations, Splunk could gain better traction with the prospective accounts that would mean the most ...

    David Rowlands - 14/06/2022 - 11:36

  10. Elevation Awards case study: How MerkleB2B won Gold for ‘Best use of direct mail for ‘‘Roundel. Story in a box’ for Roundel

    and to keep their attention for any kind of sales presentation. Roundel needed to overcome prospect ... channels or techniques used  Merkle created a multi-dimensional direct mail package sent to prospect ...

    David Rowlands - 14/06/2022 - 09:33


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