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  1. SEARCH MARKETING: Searching the horizon

    for companies selling complex products or services to speak directly to a prospect, to better communicate ...

    a12admin a12 - 25/01/2006 - 00:00

  2. EMAIL MARKETING: Why isn't viral catching?

    should the prospect of a self-propagating campaign be any more buttock-clenching than DM, print ...

    a12admin a12 - 20/08/2005 - 00:00

  3. PROFILE: Martyn Lambert- VP of Marketing EMEA, Avaya

    to customers and prospects from companies across Europe. “But it's a lot more than just taking people ...

    a12admin a12 - 17/05/2006 - 00:00

  4. SOCIAL MEDIA: Putting your head on the blog

    a conversation with their customers, their prospective customers and make these brands finally realise ...

    a12admin a12 - 19/12/2005 - 00:00

  5. PROFILE: Pamela Edmond- Marketing and Communications Manager, BOC International

    It was Woodrow who tempted her back to the UK, four years after her initial stint, with the prospect of the BOC ...

    a12admin a12 - 01/07/2006 - 00:00

  6. PROFILE: James Farrar- Head of Marketing, Bank of Scotland Corporate

    experience of customers and prospects,î he explains. The videos are simple but well-produced case studies ...

    a12admin a12 - 10/03/2006 - 00:00

  7. BRANDING: Best brand 2005- Bank of Scotland Corporate

    getting the real life experience of customers and prospects,î he explains. The videos are simple ...

    a12admin a12 - 10/03/2006 - 00:00

  8. EMAIL MARKETING: Is email the new DM?

    an individual pricing element for each prospect. That's pretty much perfect pricing policy." Jane ...

    a12admin a12 - 07/11/2004 - 00:00

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