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Elevation Awards case study: How MerkleB2B won Gold for ‘Best use of direct mail for ‘‘Roundel. Story in a box’ for Roundel
and to keep their attention for any kind of sales presentation. Roundel needed to overcome prospect ... channels or techniques used Merkle created a multi-dimensional direct mail package sent to prospect ...
David Rowlands - 14/06/2022 - 09:33
The secret to driving marketing ROI? Collaborate with your sales team
aware that targeting prospects with the right messages on the right channels are critical for capturing ... show and do’ when talking to prospects and customers. Plus it provides a good opportunity ...
Nikki Dawson - 13/06/2022 - 12:42
Three tactics to beat the B2B sales talent crisis
The basics are obvious: Employee churn rate. Sales eligible lead delivery. New business win rate. However, ...
Shabri Lakhani - 09/03/2022 - 14:33
Elevation Awards case study: How DISQO won Gold for ‘Best use of content marketing’ for ‘DISQO foundation series’
Sales- sales distribution and outbound prospecting. Social Media- DISQO’s social channels. Professional ... developed allowed us to create multiple executions that engaged prospects throughout the funnel, regardless ...
David Rowlands - 14/06/2022 - 10:03
How to create an employee advocacy programme and your nail social content
prospects, and your community. Brands should be looking at their own employees and capitalising on people who ... As a social media manager, I’m not only marketing to customers and prospects, but to future talent too. I’m ...
David Rowlands - 01/06/2022 - 10:32
The account-centric enterprise: ABM’s evolution is predicated on thinking differently, both inwards-facing and outwards-looking
But a B2B organisation’s customer, prospect, and partner accounts aren’t only important to sales ...
Clive Armitage - 22/06/2022 - 15:10
The importance of brand and the critical role it has on the bottom line: My highlights from the B2B Ignite USA 2022 conference
prospects. Fortune favors the brave In closing, now is the time to act. So many B2B marketing industry ...
David Hayes - 16/06/2022 - 11:45
Six steps to optimise lead generation
and segmentation. Behavioural information is equally as important. This includes the actions of your prospects ... is to score leads on behavioural information. For example, if a prospect reads a blog, this shows some ... in this way creates opportunities to nurture prospects and guide them through the sales funnel until they’re ...
John Cheney - 05/05/2022 - 12:34
Elevation Awards case study: How Agent3 won Gold for ‘Best multichannel campaign’ for their campaign 'The closer twins’ for Change Wholesale
in August targeting 2,000 brokerage companies (current and prospective customers). The response far exceeded ...
David Rowlands - 13/06/2022 - 16:00
Elevation Awards case study: How the Mx Group won Gold for ‘B2B communications agency of the year’ for ‘The Mx Group: Better Relationships, Better Results’
headquarters of a global manufacturing company. Combined sales, prospect, distributor and competitor data ...
David Rowlands - 14/06/2022 - 12:33