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1. Three demand generation focus areas you need to know

   and prospects' interactions to bring the best possible content to each customer. Customer Data Platforms (CDP) ... customers. CDPs help marketers understand how prospects move through their customer journey and what needs ... pages before converting, marketers need to understand which types of content are helping their prospects ...

   Satish Sadasivan - 21/01/2022 - 15:35

2. 8 tips for sustainable lead generation

   quality leads with prospects who have an appetite for your products, they will quickly sap budget. ...

   Daniela fernandes - 07/01/2022 - 11:18

3. Eight areas that marketing need to focus on to future-proof their 2022

   targeting: what marketer wouldn’t want new ways of reaching in-market buyers beyond paid search or prospect ... finger on the pulse of what our prospects and customers are thinking and wanting from our service. A good ...

   Kate Cox - 10/01/2022 - 15:16

4. B2B content in 2022: OK, so now what?

   How much harder is it with your customers and prospects, now they’re distributed across a fluctuating ... everyone’s talking about alignment. But in the absence of first-hand contact with customers and prospects ...

   David McGuire - 01/02/2022 - 12:17

5. Christelle Fraysse on the importance of a solid CRM system

   that each function is familiar with how the other is communicating and engaging with prospects might sound ... works – for their teams internally, for prospects, and for customers.  We have seen several clients ... prospect, a competitor, or their biggest customer – vital insight that should be shaping the conversation. ...

   David Rowlands - 16/12/2021 - 12:19

6. Dr Christine Bailey’s four key pillars of B2B digital selling

   as a pathway to inbox conversation with prospects. As Christine advises, set aside your traditional ‘hunter’ ...

   David Rowlands - 17/02/2022 - 15:33

7. The tips and tricks you need for successful global content marketing

   you’ve optimised your chances of delivering your message in the way your intended prospect is most open ...

   David Rowlands - 09/02/2022 - 15:02

8. The big lie of thought leadership in B2B

   rather than the outside-in (based on what your prospective clients are already talking and thinking ... and trade press to identify topics and patterns of discussion. Social media posts from prospective clients ... of interviews with clients and prospective clients. This is extremely useful, and surprisingly rare. A recent ...

   Philip Trippenbach - 07/12/2021 - 09:12

9. What’s in store for B2B marketing in 2022?

   and prospects are going to expect you to swiftly close the experience gap. What does that even mean? Well, put ... our job to make things sound appealing, desirable or attractive to prospects before handing them off ... actionable insights from it and create content and experiences tailored to your prospect.   From ...

   David Rowlands - 07/01/2022 - 15:27

10. Thank you for selecting your B2B Marketing Leaders pods

      If you're not currently a member of the Leaders programme, you'll be reviewed for eligibility and, ...

    Adam Harper - 17/09/2019 - 12:33

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