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1. B2B CMOs make list of world’s top 50 most influential marketing leaders

   influence, and industry and internal influence. The top 50 was drawn from 497 eligible CMOs, and must rank ... influence rating was four times higher than the average eligible CMO. GE’s Linda Boff was described as “an ... from 497 eligible CMOs, and must rank in the top 20% of the three different indicators. Adobe CMO Ann ...

   Paul Snell - 25/06/2019 - 10:21

2. It’s easy to judge, right?

   The Access Group) discovered that having been a judge before she was no longer eligible when she worked ...

   Matt Garisch - 15/09/2021 - 09:41

3. 5 ways to use structured data in B2B marketing

   on the page. Helping Google understand what it’s looking at, makes your site and the particular page, eligible ... differentiate between on-premise and work from home jobs- really important detail for a lot of prospective ... and the particular page, eligible for enhanced visibility in search engine results. Enhanced visibility might ...

   Luke Budka - 20/10/2020 - 13:36

4. Six B2B industries that should be leveraging marketing automation

   with prospects and at the same time, scan their business cards directly into their central marketing automation ... system. With a nurture process already set up, the prospect is immediately enrolled into a sequence ... that resonate with the decision makers at the crucial time that the prospect is looking for such information. 4. ...

   Tom Ryan - 14/12/2021 - 08:58

5. How to bridge the sales and marketing alignment gap – once and for all

   and as often as they should? Does each function really know how the other is communicating with prospects ...

   John Cheney - 17/01/2022 - 10:01

6. News: 6sense announces $200 million Series E round, increasing valuation to $5.2 billion

   management) to drive more informed and impactful prospect/customer engagement strategies. We are excited ...

   David Rowlands - 20/01/2022 - 14:46

7. Five predictions on data changes to future-proof your 2022

   of opportunities for B2B marketers to re-define their use of data, driving better engagement with prospects ... a longer-term solution that generates the same, if not better, insights into customers and prospects. One ...

   Jon Clarke - 20/12/2021 - 12:01

8. Accelerate Prospect-Conversion using Customer-Intent Data

   General B2B marketing Sales and marketing alignment Communication consistency Download this now Effectively targeting and communicating with the companies most likely to purchase your solutions is the prime goal of any business. Effectively targeting and ...

   Daniela fernandes - 15/02/2022 - 15:55

9. Improving CX with revenue enablement

   customers and prospects how first-party data was essential, especially with diminishing trust in the third ...

   Adam Mincham - 10/01/2022 - 09:12

10. Five ways AI impacts demand generation

    the around the clock care that prospects need. AI-powered chatbots, voice support, email delivery systems ...

    Satish Sadasivan - 14/01/2022 - 09:00

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