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  1. News: 6sense announces $200 million Series E round, increasing valuation to $5.2 billion

    and resourcing Leaders Innovation Funding will support next-generation product enhancements including AI-driven ... demand, Investing in people and technology to continue building against its aggressive product strategy. ... support next-generation product enhancements including AI-driven email marketing via newly acquired ...

    David Rowlands - 20/01/2022 - 14:46

  2. Three demand generation focus areas you need to know

    influence strategy and marketing decisions. Knowing whether a lead is exploring product information or has ... see whether a lead is exploring product information or has moved onto service-based content. Campaign ... set appropriate content and production goals, and ensure you don't miss out on any related ...

    Satish Sadasivan - 21/01/2022 - 15:35

  3. Why you need emotional marketing in 2022

    with new and existing customers. It often aims to create a ‘buzz’ around a brand or a product launch. ... cases, with a highly-commoditised product. As a result, B2C is focused on reach, but even B2C marketers ...

    David Rowlands - 20/01/2022 - 08:51

  4. How chatbots can enhance your ABM strategy

    while researching a product, you visit a website’s landing page and connect with a chatbot. It asks ... relevant products and services. Companies can even program bots to ask questions specifically designed ...

    Justin McDonald - 19/01/2022 - 09:16

  5. How to break down data silos and become the data-driven marketer you need to be

    their data-driven dreams. Product usage data and subscription models: a help or a hindrance? Smashing down data ...

    Daniela fernandes - 18/01/2022 - 10:42

  6. Barbara Stewart on nailing your CX in 2022

    understand what your product or service solves. CX isn’t just a marketing prerogative Although traditionally ...

    David Rowlands - 18/01/2022 - 08:48

  7. How to bridge the sales and marketing alignment gap – once and for all

    be surprised to hear two very different answers! Could teams work collaboratively – and more productively ...

    John Cheney - 17/01/2022 - 10:01

  8. Five ways AI impacts demand generation

    as important as the product or service itself. And AI is the best bet we have.  Human beings can’t supply ... people are interested in your content, products, and company, they'll stick around longer on your ...

    Satish Sadasivan - 14/01/2022 - 09:00

  9. 10 lessons learned after 10 years of modern selling

    marketing, and customer success, but fuels the business’ overall productivity. Data insights should go beyond ...

    Pieterjan Bouten - 13/01/2022 - 09:50

  10. Abhi Morjaria on diversity and inclusion in B2B spheres

    by Brooklyn-based digital designer and product strategist Amélie Lamont who states: “Saying you’re an ally is much ... values are building the best product, causing no unnecessary harm, using business to inspire ...

    David Rowlands - 12/01/2022 - 14:12

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